House of Hiranandani
Location
Mumbai | India
Job description
Performance Marketing: - Oversee performance marketing campaigns across all regions & across multiple online channels to drive long- term business goals. - Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) - Work with business teams & Digital marketing team to Drive revenue, achieve targeted ROI and maintain positive KPI trends with the external agencies - Identify trends and insights, and optimize spend and performance based on the insights - Plan, execute, and measure experiments and conversion tests - Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points - Strong knowledge in lead nurturing using marketing automation tools.
SEO & Website Management: - Leading and directing the implementation of strategic and operational on and off-page SEO strategies, campaigns, and optimization. - Leading technical SEO analysis and identifying & executing website optimization strategies that deliver organic leads and conversions. - Developing, tracking and monitoring SEO targets, including KPIs and OKRs, in alignment with business strategy. - Staying ahead of industry changes and acting as our in-house expert on new approaches to SEO. - Proficiency in managing CMS driven websites. Technology Implementations: - Build and maintain both web and mobile applications for the organization - Collaborate with the business teams & come up with the technology driven ideas which can help increase productivity & customer experience. Requirements: - 8-10 years of experience in Performance marketing & SEO - Technical proficiency, including the ability to communicate with developers (IT Engineering background is preferred) - An analytical mindset with sold understanding of Digital Marketing & SEO KPIs - Proficiency with Digital marketing & SEO tools, including Google Tag manager & Analytics, Google Search Console and crawling software, CRM Tools like SalesForce, Marketing Automation Tools like Hubspot, Webengage, etc - Google Adwords & Facebook Blueprint certification is preferred - Strong verbal and written communication skillsJob tags
Salary
