Sr. Associate - Brand Marketing

Location

Mumbai | India

Job description

About Us

The Souled Store is a homegrown youth casual-wear brand started in 2013. We are one of India's largest online merchandising platforms with licenses like Disney, Warner Bros., WWE, IPL, Viacom18 to name a few. Apart from selling products with themed designs such as superheroes, movies, TV shows, and cartoons, the brand also is at the forefront of the latest youth style and fashion trends. In addition to core men and women wear apparel categories, we are also in the process of expanding to new categories and introducing new product lines in the existing categories like activewear, supima products, innerwear, personal care products like perfumes and very recently launched footwear and kidswear.

Although we are primarily an online brand, we've expanded in the offline retail space as well and have 15 offline stores with plans for expansion pan India.

The Souled Store was born out of the idea of loving what you do, from the soul. We believe that people do their best work when they love what they do. There are too many Monday mornings and you can't go dreading every single one of them. Over the years, we have built a strong team of like-minded people that work smart, own their work, and think like leaders. If you identify with what we do and are interested in being a part of an aggressively growing brand, we would love to have you on board.

Team & Position Summary

The Sr. Associate, Brand Marketing role at The Souled Store is a dynamic and creative position focused on enhancing the brand's presence and driving brand awareness. The incumbent will own end-to-end ideation and execution of campaigns for our fandom licenses, brand personality activations, store marketing, and ad-hoc marketing opportunities.

Roles & Responsibilities

• Ideate campaigns and translate them into great briefs which give creative partners inspiration and direction for their work.
• Ensure great execution against the briefs by working cross-functionally with writers, designers, photographers, videographers, and editors.
• Manage influencer relationships, including negotiations, content approvals, and performance tracking.
• Create engaging and appealing content for various marketing channels.
• Collaborate with designers and content creators to ensure consistent brand messaging.
• Develop and grow marketing IPs to build brand personality.
• Plan and execute events and experiential marketing initiatives to engage customers and strengthen brand loyalty.

Qualification & Skills

• At least two years of brand experience in a consumer facing firm.
• High bias for action, with the judgment and drive to get things done and operate in a fast-changing environment.
• Operational discipline to manage multiple moving parts and multiple stakeholders.
• Learning mindset to keep absorbing and questioning the 'why' behind decisions and processes.

Job tags

Salary