Powerlook Apparels Pvt Ltd
Location
Mumbai | India
Job description
Job Title : Copywriter - Mens Fashion (Powerlook Apparel's Pvt Ltd.)
Job Description : - Are you a creative wordsmith with a passion for menswear fashion? Powerlook, a dynamic and trendsetting menswear fashion brand, is seeking a talented Copywriter to join our team. The ideal candidate will have a keen understanding of the fashion industry, a strong grasp of storytelling, and the ability to create compelling and engaging content across various platforms. Additionally, proficiency in SEO practices and keyword optimisation is crucial for this role. Responsibilities : Content Creation : - Develop and create engaging and innovative content for blogs, website, and social media platforms. - Craft compelling product descriptions and narratives that showcase the unique identity of Powerlook. Blog Writing : - Generate insightful and trend-focused blog posts that resonate with our target audience. - Integrate SEO best practices and relevant keywords to enhance online visibility. Social Media : - Curate and manage content for various social media channels, ensuring a consistent brand voice. - Collaborate with the marketing team to create captivating captions and stories for social media posts. PR Articles : - Write press releases and PR articles to enhance Powerlook's presence in the fashion industry. - Implement SEO strategies in PR content to maximise reach and impact. Research : - Stay informed about industry trends, competitor activities, and emerging fashion concepts to maintain a competitive edge. Brand Voice : - Work closely with the marketing team to ensure that all content aligns with Powerlook's brand voice and identity. SEO and Keywords : - Conduct keyword research to optimise content for search engines. - Implement SEO techniques to improve content visibility and website ranking. Editing and Proofreading : - Edit and proofread content to ensure accuracy, consistency, and adherence to brand guidelines. Qualifications : - Proven experience as a Copywriter in the fashion industry. - Strong portfolio showcasing diverse writing styles and content types. - Excellent written and verbal communication skills. - In-depth knowledge of menswear fashion trends. - Familiarity with SEO principles and keyword optimisation. - Ability to meet tight deadlines and work in a fast-paced environment. - Creative thinking and the ability to bring fresh ideas to the table. - If you are passionate about menswear fashion, have a way with words, and possess expertise in SEO practices, we invite you to join our team. To apply, please submit your resume, portfolio, and a cover letter detailing your relevant experience. Experience : 2-4 years Location : Lotus Corporate park-Goregaon (East) Working Days : Monday to Saturday (4th Saturday off)Job tags
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