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Location

Kochi | India

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Job description

Education

• Diploma, Professional Degree

Job Description

Works closely with other sales and marketing teams, including digital engagement, product marketing, communications, web, and events to understand the systems and data points applicable to each group, and to advise on areas for opportunity and collaboration in ingesting and tracking data.

Understands how customer data is structured in the systems, and segments the database based on criteria (region, life cycle stage, persona) to best target a specific market or user type.

Has a solid understanding of digital marketing and can manage and report on marketing campaign tracking, including sources across multiple channels like web, social, email, live events, webinars, and online communities.

Promotes data integrity best practices for maintaining a healthy contact database, and socializes these across the team

Skills: marketing,marketing,digital advertising

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Salary