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Location

Bangalore | India

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Job description

Dear Candidate,

Greetings!!

We Are Looking For BTL Marketing - Assistant Manager

Key Repsonsibilities

• Assist in developing and implementing BTL marketing strategies for stores across the assigned region
• Coordinate strategies with other business functions (Ops, Merchandising, IT, etc.) for driving sales in-store and online
• Drive experiential marketing in a store's catchment with event activations and promotional campaigns.
• Manage relationships with vendors and external partners.
• Monitor and analyze marketing campaign effectiveness.
• Contribute to digital marketing efforts for customer promotions (familiarity with CRM, SMS, Whatsapp, Loyalty & Rewards, etc. platforms)
• Ensure brand consistency in all marketing communications.

Soft Skills

• Result oriented – Driving initiatives and activities.
• Traits - Confidence, Delegation, Emotional Intelligence, Problem Solving, Passion for retail, Communication
• Ability to gel well with operations & merchandising teams to drive marketing support on-ground
• Culturally suitable for an on-ground role, with strong regional communication understanding (primarily for Maharashtra & Goa)
• Driven by sales
• Enthusiastic about creating experiences (events, activities, engagements, etc.)

Experience

• Retail Marketing & Sales experience
• BTL Marketing expertise (marketed on-ground and within catchments / territories to target communities)
• Events & activations experience
• Good vendor network and experience in building one easily in various regions / locations (event agencies, promotions manpower agencies, printers, merchandisers, collateral producers, freelance designers, agencies, etc.)
• Inbound marketing strategizing skills (from communication constructs to media buying to drive strategies)
• Team management & leadership qualities
• Analytical & Reporting - Ease of preparing formats, working with excel, preparing reports, presentations & data visualization platforms (optional) (Google Data Studio / PowerBi, etc.)
• Design & communication skills to create & innovate on communication material like visual merchandising, OOH collateral, activations collateral, etc.
• Brand communication hygiene - can understand managing brand & communication guidelines
• Digital marketing (optional, as long as basics are covered - Whatsapp, SMS, etc.) - interested in driving digital communications to customers, curious about hyperlocal optimization, etc.

Industries Experience

• Retail (Store chains, Multi Brand retail outlets, preferably consumer goods or durables)
• Consumer brands (Mid to small sized consumer brands marketing - preferably handled promoting these in-stores & catchments)
• Events and activations (mid to small sized activations agency driving on-ground initiatives)
• Hospitality (QSR / Chains of restaurants)

Interested candidates please send your resume to [HIDDEN TEXT]

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Job tags

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Salary