Analyst - Marketing Analytics
Invesco India Pvt. Ltd. (Hyderabad)
Location
Secunderabad | India
Job description
As one of the world's leading asset managers, Invesco is dedicated to helping investors worldwide achieve their financial objectives. By delivering the combined power of our distinctive investment management capabilities, we provide a wide range of investment strategies and vehicles to our clients around the world.
If you're looking for challenging work, smart colleagues, and a global employer with a social conscience, come explore your potential at Invesco. Make a difference every day!
Job Description Job Description
Insight and Analytics is responsible for increasing data driven decision making at Invesco. The group works mostly with the Americas Distribution and Marketing teams to help increase net sales through a better understanding of our clients (financial advisors). It works like a small startup within the organization, with a clear focus on improving effectiveness and efficiency through end-to-end management of data, analytics, visualization, and in-field implementation. While the team is not new, there is a distinct focus on restructuring the talent through training and recruiting as well as redefining the vision and engagement model with the rest of the organization. In short, it's an exciting place to be at for self-starters who want to set and own their paths forward.
Key Responsibilities (Your Role):
- Work with the Sr. Manager, Marketing Analytics and collaborate with marketing partners and digital team to define and develop differentiating go to market analytics features and frameworks.
- Work with ambiguity (e.g. imperfect data, loosely defined concepts, ideas, or goals) and translating these into more tangible outputs.
- Generate insights about the efficiency and effectiveness of digital marketing efforts and help refine them accordingly.
- Provide performance monitoring of decision systems and statistical models.
- Capture metrics on business outcomes (particularly those related to new capabilities) that are accurate, relevant, logical, and honest. Validate measurement approaches with the analytics team.
- Utilize business and technical requirements for KPI measurement and evaluation of campaign success.
- Help to uncover any incremental data engineering and feature engineering capabilities required to support customer centric analytics and visualization.
- Exhibit problem-solving skills and the ability to work well in a team environment, prioritize work, analyze interdependencies, and deliver against deadlines.
The Experience You Bring:
- 3+ years of experience working with/interpreting predictive model outputs and guiding activation activities in a corporate or consulting setting, preferable in a B to C or customer centric environment.
- Experience socializing complex to non-specialist audience across all levels of seniority.
- Familiarity with statistical data analysis
- Strong knowledge of data management tools (Alteryx, Google Cloud Platform, Medallia)
- Intermediate SQL knowledge – e.g. case statements, self joins
- Comfortable in using data visualization tools (Data Studio, Adobe Workspace and Tableau, Datorama)
- Strong knowledge of media math and KPIs
- Strong knowledge of Adobe Analytics
- Experience working in B2B marketing considered an asset.
- Intellectual curiosity, along with problem-solving and quantitative skills, including the ability to disaggregate issues, identify root causes and recommend solutions.
- Outstanding communication and influencing skills
- Ability to work in agile, test & learn, and iterative environment.
Formal Education: (minimum requirement to perform job duties)
- Undergraduate or advanced degree in a quantitative field considered an asset (i.e. Statistics, Mathematics, Econometrics, Business Communications)
- Certificate program in digital analytics will also be considered.
- Strong academic qualifications, including understanding/coursework in database management or equivalent work experience would be considered an asset.
The above information on this description has been designed to indicate the general nature and level of work performed by employees within this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job. The job holder may be required to perform other duties as deemed appropriate by their manager from time to time.
Invesco's culture of inclusivity and its commitment to diversity in the workplace are demonstrated through our people practices. We are proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, creed, color, religion, sex, gender, gender identity, sexual orientation, marital status, national origin, citizenship status, disability, age, or veteran status. Our equal opportunity employment efforts comply with all applicable U.S. state and federal laws governing non-discrimination in employment.
Full Time / Part Time Full time
Worker Type Employee
Job Exempt (Yes / No) No
Workplace Model At Invesco, our workplace model supports our culture and meets the needs of our clients while providing flexibility our employees value. As a full-time employee, compliance with the workplace policy means working with your direct manager to create a schedule where you will work in your designated office at least three days a week, with two days working outside an Invesco office.
Why Invesco In Invesco, we act with integrity and do meaningful work to create impact for our stakeholders. We believe our culture is stronger when we all feel we belong, and we respect each other's identities, lives, health, and well-being. We come together to create better solutions for our clients, our business and each other by building on different voices and perspectives. We nurture and encourage each other to ensure our meaningful growth, both personally and professionally.
We believe in diverse, inclusive, and supportive workplace where everyone feels equally valued, and this starts at the top with our senior leaders having diversity and inclusion goals. Our global focus on diversity and inclusion has grown exponentially and we encourage connection and community through our many employee-led Business Resource Groups (BRGs).
What's in it for you As an organization we support personal needs, diverse backgrounds and provide internal networks, as well as opportunities to get involved in the community and in the world.
Our benefit policy includes but not limited to:
- Competitive Compensation
- Flexible, Hybrid Work
- 30 days' Annual Leave + Public Holidays
- Life Insurance
- Retirement Planning
- Group Personal Accident Insurance
- Medical Insurance for Employee and Family
- Annual Health Check-up
- 26 weeks Maternity Leave
- Paternal Leave
- Adoption Leave
- Near site Childcare Facility
- Employee Assistance Program
- Study Support
- Employee Stock Purchase Plan
- ESG Commitments and Goals
- Business Resource Groups
- Career Development Programs
- Mentoring Programs
- Invesco Cares
- Dress for your Day
In Invesco, we offer development opportunities that help you thrive as a lifelong learner in a constantly evolving business environment and ensure your constant growth. Our AI enabled learning platform delivers curated content based on your role and interest. We ensure our manager and leaders also have many opportunities to advance their skills and competencies that becomes pivotal in their continuous pursuit of performance excellence.
To Know More About Us About Invesco:
About our Culture:
About our D&I policy:
About our CR program:
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