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Head of State SalesKerala state for top beverage food co


Maxonic Consulting Pvt Ltd


Location

Kochi | India


Job description

Exciting opportunity with Indias top three beverages company for the role of Head of Sales Kerala at Kochi / Cochin who will be responsible for leading the sales strategy & execution of all Beverages through Channel Sales/General Trade vertical for entire Kerala territory.

The role will be at an AVP level and involves handling a large team of 68 ASM (Distribution Sales) ASM (Modern Trade) ASM (Marketing) and other sales support staff for Kerala state. The incumbent reports into VP/Sr. VP Sales who further reports to Chief Operating Officer.

Strong sales experience in FMCG/Beverages/Food industry (not from liquor) handling distribution sales with a large team/large region who have handled large volumes of beverage industry since heading sales of one state is also about handling a large portfolio.

Matured Great People management skills are just as important as the Sales expertise required for this role

Job Role/ Title: Head of Sales

Team Size: 6080

No. of Direct Reportees: 810

Scope of work / Accountabilities

Sales Volume Growth

Deliver the sales volume target by developing market in the assigned territory as per Annual Operating Plan

Add new outlets which should contribute to achieving annual volume/value targets

Drive sales volumes of FMO (Focus of the Month) products and increase the Unique SKU count in the outlet and ensure Product range availability

Market Execution

Develop strong relationships with Key Accounts resolving channel partners issues Visit & interact with DBR s on frequent basis to maintain relationship

Liaison with MEM team on VISI Services & secure preferential recommendations on service grounds

Drive Cooler / rack productivity by planning deployments/redeployments of resources based on Cooler/Rack governance protocols

Market Knowledge

Map the current Market Situation Benchmark with Competition to identify gaps in Product SKUs Availability

Cost Control

Ensure credit control within Unit Liaison with Commercial Responsible for monitoring & optimizing cost of direct operations Maintain profitability of the Unit.

Adherence to all processes and process by ensuring that there areno pending claims/ settlements with internal and external partners

Distribution Management

Responsible for implementing the GoToMarket model within the Unit Utilize tools to drive Business resultsSAMNA WW etc.

People Management

Coach Guide & develop team members Set Goals Appraise performance & provide timely feedback Identify Capability gaps & share input with stakeholders on development.

Assess Unit level staffing & skills requirement & develop plan to address in short & long terms needs

New Initiatives

Special projects and new initiatives in order to ensure continuous business growth

External Interfaces

Distributors Key Account Manager CFA Local Government Authorities Vendors

Internal Interfaces

COO MUGM Commercial Head Logistics & Distribution Head ASM s AM MD AM BD ASM s PAC Internal Regional Office

Education Qualification (Highest) Full time MBA from Recognised University/Business School

Desired Certifications: Certificate in Sales Management

Experience Range:

Minimum 1520 years of postqualification Sales and Distribution Management experience

Desirable experience: A minimum of 1215 years of recent sales experience in FMCG company of repute with a vast distribution network in leadership and people management roles.

Skills Description

Functional Skills

Team Management

Channel Management

Analytical Skills

Behavioral. Skills

Good Interpersonal Skill

Good Communication Skill

General Awareness: Knows the fundamental or general understanding of concepts.

Working Knowledge: Has broad job knowledge; knows and applies the full range of concepts and practices. Has broad / working knowledge of the subject. Candidate should use these concepts in day to day practices.

Functional Expert: Candidate is certified functional expert with strong knowledge on concepts.

Mastery: Candidate is subject matter expert and has command over the subject/ concepts.

Suitable candidates who fit the JD completely could call me onif needed

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