SR. IT BUSINESS ANALYST - Digital Marketing
Location
Bangalore | India
Job description
At TE, you will unleash your potential working with people from diverse backgrounds and industries to create a safer, sustainable and more connected world.
Job Overview
TE Connectivity’s IT Business Analysis Teams analyze complex business problems to be solved with automated systems. They provide technical expertise in identifying, evaluating and developing systems and procedures that are cost effective and meet user requirements. They also configure system settings and options; plan and execute unit, integration and acceptance testing, create specifications for systems to meet business requirements and design details of automated systems. At times, TE’s IT Business Analysis Teams may provide consultation to users in the area of automated systems and lead cross-functional linked teams to address business or systems issues.
Roles & Responsibilities
- Collaborate closely with the Digital Sales & Marketing leadership to understand their technology needs, objectives, and challenges.
- Lead the analysis, design, development, and implementation of enterprise systems that supports eCommerce, digital sales, and digital marketing strategies.
- Evaluate, select, and manage the implementation of software solutions, including B2B and B2C Commerce solutions.
- Act as the subject matter expert for eCommerce and marketing technology platforms, providing guidance and best practices to ensure optimal system performance and data integrity.
- Work closely with cross-functional teams, including Sales, Marketing, IT, and other business units, to ensure alignment and collaboration on projects.
- Act as a liaison between business stakeholders and technical teams, translating business requirements into technical specifications.
- Lead cross-functional teams in the successful execution of projects, ensuring timely delivery, adherence to budget, and alignment with business goals.
- Identify opportunities for process improvements and automation within the digital sales and marketing workflows, leveraging technology to drive operational efficiency and customer engagement.
- Collaborate with IT teams to ensure proper integration of digital sales and marketing systems with other enterprise applications, such as ERP and BI systems.
- Collaborate with UX/UI designers to optimize the eCommerce user interface and enhance the overall customer journey.
- Conduct usability testing and gather feedback to drive continuous improvements.
- Conduct regular training sessions for digital sales and marketing teams to ensure they are effectively utilizing the technology tools and platforms.
- Monitor system performance, troubleshoot issues, and implement solutions to address technical challenges in a timely manner.
- Stay abreast of industry trends, emerging technologies, and best practices to continuously enhance the digital sales and marketing technology landscape.
Experience Required/Desired
- Bachelor's degree in Information Technology, Computer Science, Business Administration, or a related field;
- Proven experience (8+ years) in enterprise systems analysis, with a focus on supporting digital sales and marketing teams in a manufacturing environment.
- Experience with ecommerce web systems and digital marketing analytics platforms.
- Project management skills with a track record of successfully leading complex technology projects from inception to completion.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and stakeholders at all levels.
- Analytical mindset with the ability to translate business requirements into technical solutions.
- Strong problem-solving abilities and a proactive attitude toward identifying and resolving issues.
- Strong agile methodology background with Jira knowledge.
- Knowledge of manufacturing processes, supply chain, and sales operations is a plus.
- Relevant certifications on Business Analysis (ECBA or CCBA or CBAP ) or Project Management Professional (PMP) are desirable.
Preferred:
- Experience with Adobe Experience platform, Hybris eCommerce Platform, Search technologies (Endeca), CRM (SalesForce.com), Eloqua (Marketing Automation Platform), Adobe & Google Web Analytics and SEO solutions; CRM (SalesForce.com) or comparable solutions
- Awareness of Enterprise ERP, Engineering, PIM, CDP, and their impact on and Customer Experience Capabilities
- Solid understanding of Data and Analytics to drive Sales and Marketing Capabilities influenced with Insights.
- Manufacturing and/or engineering industry experience preferred.
- Experience partnering with offshore delivery teams.
- Outstanding presentation, communication, and facilitation skills
- Self-starter, who is keen on solving problems and is attracted by technical challenges.
- Flexible team player with excellent communication and interpersonal skills
Competencies
Values: Integrity, Accountability, Teamwork, Innovation
ABOUT TE CONNECTIVITY
TE Connectivity is a global technology leader enabling a secure, sustainable, productive, and connected future. Our broad range of connectivity and sensor solutions have been proven in the most demanding environments, enabling advancements in transportation, industrial applications, medical technology, energy technology, data communications, and for the home. With more than 85,000 employees, including more than 7,500 engineers, we work with customers in nearly 140 countries. TE ensures that EVERY CONNECTION COUNTS. Learn more at and on LinkedIn, Facebook, WeChat and Twitter.
WHAT TE CONNECTIVITY OFFERS:
We are pleased to offer you an exciting total package that can also be flexibly adapted to changing life situations - the well-being of our employees is our top priority!
- Competitive Salary Package
- Performance-Based Bonus Plans
- Health and Wellness Incentives
- Employee Stock Purchase Program
- Community Outreach Programs / Charity Events
- Employee Resource Group
Across our global sites and business units, we put together packages of benefits that are either supported by TE itself or provided by external service providers. In principle, the benefits offered can vary from site to site.
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