Moksha Media Group
Location
Bangalore | India
Job description
We are looking for Email Marketing Specialist for Moksha. particularly.
Please go through the JD beneath and answer a few questions mentioned to take your candidature forward. Also, please attach your updated CV.
- Current CTC-
- Expected CTC
- Current Location
Website-
Exp - Min 2-3years
Salary- 6L-8L
Location - Bangalore
Key Qualifications:
Experience: Minimum of 2-3 years in email marketing, with a proven track record of developing and executing successful email marketing campaigns.
Technical Skills: Proficiency in email marketing platforms (e.g., Mailchimp, Constant Contact, Salesforce Marketing Cloud), HTML/CSS for email, and familiarity with database management.
Data Analysis: Strong analytical skills to evaluate email campaign performance, A/B testing, and conversion metrics. Ability to translate data insights into actionable campaign improvements.
Copywriting: Excellent writing and editing skills with the ability to craft compelling and engaging email content.
Design Sensibility: Basic design skills to create visually appealing emails, including the use of images, fonts, and layout to enhance readability and engagement.
Understanding of Compliance: Knowledge of email regulations (like GDPR, CAN-SPAM Act) to ensure all email marketing practices are compliant.
Responsibilities:
Campaign Development: Design and implement direct email marketing campaigns. Ensure messages are mobile-friendly and optimized for performance.
Content Creation: Write email copy and design templates that resonate with the target audience. Coordinate with the design team for advanced graphics and visuals.
List Management: Manage email lists, including segmentation based on behaviors like past email engagement and website interactions.
Testing and Optimization: Conduct A/B tests to improve open rates, click-through rates, and conversions. Continuously refine email marketing strategies based on analytics and feedback.
Collaboration: Work closely with other departments (like sales, content, and design teams) to ensure a cohesive brand message and to leverage cross-functional insights.
Reporting: Monitor and report on the effectiveness of email marketing campaigns, providing insights and recommendations for improvement.
Soft Skills:
Strong attention to detail.
Excellent organizational and project management skills.
Ability to work independently and collaboratively in a team environment.
Strong communication skills, both verbal and written.
Thanks,
Team HR
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