Light Up Beauty
Location
New Delhi | India
Job description
Company Description Light Up Beauty is a growing clean skincare brand aimed at retailing high quality formulations at affordable prices. They are available on Amazon, Nykaa, Flipkart and their own website. Light Up Beauty has been featured in Vogue, Elle, Grazia, Lifestyle Asia, Yourstory, ET and HT.
Role Description This is a full-time on-site role for a Digital Marketing Manager located in New Delhi. The Digital Marketing Manager developing and executing end-to-end, omni-channel marketing campaigns to drive growth in online and offline sales. They will also be responsible for developing and implementing the company's overall digital marketing and social media strategy. Qualifications and Requirements Strong experience and expertise in digital marketing, including email marketing, SEO, PPC, SEM, and social media marketing Demonstrated success creating and executing scalable marketing campaigns, driving growth and customer acquisition Experience in data analysis and data-driven decision making, with a strong ability to identify actionable insights and test ideas Ability to lead, manage and inspire a team, and work collaboratively with cross-functional teams, including product, operations and customer service Excellent written and verbal communication skills, with a focus on attention to detail and the ability to tell compelling stories with data Bachelors or Master's degree in Marketing, Business Administration, Communications, or a related field 3+ years of experience in digital marketing or related field Managing all strategic alliance partnerships for extra revenue generation – SMS, whatsapp, cashbacks and coupons. Manage all offline and online partnerships for expansion of brand presence and sales. Ensuring website is conversion friendly for maximum optimization of campaigns. Stay upto date with digital marketing trends, and potential new channels and strategies to keep us ahead including updates to marketing, attribution and media buying. Monitor market intelligence and keep track of competitor movement and market situation. Set measurable goals that demonstrate improvement in marketing efforts Lead business development efforts to maximise brand’s physical and digital presence via relevant e-commerce and offline sales platforms, cross product partnerships with relevant brands and festive collaborations to increase sales. Structure and the deal with new Partners (i. e. key skincare products to be sold, commercials, contracting, and working relationship) Align and work closely with cross-functional teams to ensure partner implementations are on track and delivering against plan ( social media, design and operations execution) Help grow the revenue from each Partner by improving conversions e. g. driving traffic to our products on Partner websites/app, suggestions for improving customer UI/UX, supporting the partner with digital marketing material, and introducing new products to each Partner Manage day to day Partner relationship - engage with Partners with a win-win mindset to improve customer experience, drive higher revenue, drive strategic objectives, etc. Leading team for day to day management to hit sales, SEO and brand awareness goals and being fully responsible for the business in case founder is travelling or absent. Certifications in Facebook, Youtube, Google Ads, Google Analytics, or HubSpot are a plus. Experience with e-commerce and beauty industry is a HUGE plusJob tags
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