Senior Marketing Analyst / Specialist -
Location
Bangalore | India
Job description
Senior Analyst / Specialist
We are seeking a Senior Marketing Analyst to join our dynamic marketing team as a key player in our affiliate marketing efforts. As a Senior Marketing Analyst for Affiliates, you will be responsible for analysing, optimizing, and expanding our affiliate marketing programs to drive customer acquisition, revenue growth, and overall business success. The ideal candidate is data-driven, detail-oriented, and possesses a deep understanding of affiliate marketing strategies.
Responsibilities - Hand-on knowledge of MMPs: Appsflyer, Branch, Adjust, Singular
- Adequate fraud logic needs to be clear
- Ensure current publishers keep promoting relevant offers
- Activate dormant publishers in your vertical to increase revenue
- Ensure publisher compliance and adherence to allowed media
- Take targets according to the FY Target Sheet before the business meeting
- Stay in touch with clients for feedback and scale-up opportunities
- Coordinate between various teams to ensure that requirements are fulfilled
- Monitor Offer amp; Affiliate reports (Vertical) to ensure quality delivery
- Identify new sources of inventory and develop alliances
- Weekly review with Clients/Business Heads
Qualification
- Core Affiliate Industry/Performance Marketing Experience
- Working knowledge of Tracking Platforms
- Excellent Communication amp; Presentation Skills
- On-hand experience with MS Office
Job tags
Salary
