Wunderman Thompson Studios India
Location
Gurgaon | India
Job description
Roles and Responsibilities:
Responsible for ensuring implementation as per agreement with Brands and Markets. Cross-channel customer engagement tactics, workflow design, and validation to include the creation of omnichannel digital experiences across the web, email, webinars, and CLM. You develop/orchestrate engagement-oriented campaigns across channels. Provide recommendations and suggestions on the Omnichannel workflow within Salesforce. Partner with the creative, production team for appropriate support across all channels and assets used in the campaigns. Coordinate with multiple markets in maintaining the localized omni-channel tactics by analyzing the channel operation and engagement scores of the markets. Work closely with platform teams to request features, functions, and data capture to support omnichannel campaigns Works with cross-functional teams to support UAT and ensure testing meets BRD inputs. Must-Have Skills: Proficiency with SalesForce Marketing Cloud (SFMC) Hands-on experience in Salesforce Omni Channel campaign workflow. 3+ years of Workflow development experience in SalesForce Marketing Cloud. Experience with omnichannel campaign orchestration and UAT. Exposure to setting up Data extensions and AMPscripts in SalesForce Marketing Cloud. Knowhow of HTML and CSS skills are desirable. Basic understanding of JavaScript is desirable. Good to Have: Experience working with Cross-Functional teams, across production, creative, and platforms. Evaluate and analyze Omnichannel program workflows and continually optimize for efficiency Understanding of data dictionary, data structures, and data mart in relation to CRM. Ability to work with dynamic data sets to deliver personalization.Job tags
Salary
