Location
Chennai | India
Job description
Job Title: Sr SEO Specialist - B2B SaaS
ConvergePoint ( is looking for an experienced B2B SaaS SEO Specialist who will play a pivotal role in enhancing our digital presence by prioritizing organic lead generation and keyword ranking strategies. The ideal candidate will be passionate about driving measurable results and contributing to the overall growth of our organization.
Responsibilities:
- Lead Generation: D evelop and execute comprehensive organic lead generation strategies tailored to the B2B SaaS sector. Work closely with marketing teams to align SEO efforts with overall lead generation objectives.
- Keyword Research and Optimization: Conduct thorough keyword research to identify high-impact terms relevant to our industry and target audience. Implement on-page and off-page optimization techniques to improve keyword rankings.
- On-Page SEO: Optimize website to integrate target keywords into existing content, meta tags, and other on-page elements with a focus on lead conversion.
- Link Building: Develop and execute a strategic link-building plan to enhance domain authority. Identify and pursue opportunities for quality backlinks from reputable sources.
- Technical SEO: Conduct regular website audits to identify and resolve technical SEO issues. Implement schema markup, XML sitemaps, and other technical enhancements.
- Analytics and Reporting: Utilize SEO and analytics tools to monitor and analyze the performance of lead generation initiatives. Provide regular reports on key SEO metrics, emphasizing the impact on lead generation efforts.
Qualifications:
- Bachelor's degree in marketing, Digital Media, or a related field.
- Minimum of 5 -7 years of experience in B2B SaaS SEO, with a demonstrated track record of successful lead generation campaigns.
- Proven experience as an SEO Specialist with a strong focus on B2B SaaS lead generation and keyword ranking.
- In-depth knowledge of SEO algorithms, lead generation tools, and digital marketing strategies.
- Extreme proficiency in SEO tools such as Ahrefs, Moz, or SEMrush.
- Excellent in-depth knowledge of Google Analytics
- Familiarity with HubSpot is a huge plus.
- Strong analytical and problem-solving skills.
- Excellent English writing skills and collaboration abilities.
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