---

---

Location

Chennai | India

---

Job description

Urgently looking for Digital Marketing Manager for one of our Fast growing fintech company headquartered in chennai.

Job Brief:-
We are looking for bright and passionate marketing manager to plan, execute & track our marketing predominantly on Digital channels.

Role & Responsibilities:-

 Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
 Designs, builds, and maintains company's social media presence and engagement
 Manage & develop the company's digital assets like website, social media platforms, Apps etc
 Contributes to marketing effectiveness by identifying short-term and long-range issues that
must be addressed.
 Measures and reports performance of all digital marketing campaigns and assesses against goals
(ROI and KPIs).
 Ideate & execute PR Strategy for the company. Engage with PR agency and get PR campaigns
executed
 Identifies trends and insights, and optimizes spend and performance based on the insights.
 Brainstorms new and creative growth strategies through digital marketing.
 Plans, executes, and measures experiments and conversion tests.
 Collaborates with internal teams to create landing pages and optimize user experience.
 Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple
channels and customer touch points.
 Identifies critical conversion points and drop off points and optimizes user funnels.
 Completes digital marketing department operational requirements by scheduling and assigning
employees and following up on work results.
 Prepare online newsletters and promotional emails and organize their distribution through
various channels.

Desired Skills & Experience:-

 Bachelor's or master's degree in marketing or a related field
 Minimum 3-4 years of experience in Digital marketing role
 Proven working experience in digital marketing, preferably in Fintech / BFSI industry

 Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
 Experience in optimizing landing pages and user funnels
 Experience with A/B and multivariate experiments
 Solid knowledge of website and marketing analytics tools
 Working knowledge of ad serving tools
 Experience in setting up and optimizing PPC campaigns on all major search engines
 Working knowledge of HTML, CSS, and JavaScript development and constraints

Interested Candidates Please share updated resume to [HIDDEN TEXT]

location : chennai T nagar

---

Job tags

---

---

Salary