Infiniti Research Ltd.
Location
Bangalore | India
Job description
Job Opportunity for SEO Analyst - Digital Marketing
We are currently looking for Search Engine Optimisation Analyst with good communication skills. Designation: SEO Analyst Location: Bengaluru Experience: 3 to 5 Years Minimum Notice Period : Immediate to 15Days The primary goal is to drive organic (non-paid) traffic to the website, increase its online presence, and enhance its performance in search engine results. Here's a comprehensive overview of the typical responsibilities and qualifications for an SEO Specialist: Responsibilities: 1. Keyword Research: Conduct thorough keyword research to identify relevant and high-traffic keywords for the industry. Analyze competitor keywords and strategies to stay competitive. 2. On-Page Optimization: Optimize website content, meta titles, meta descriptions, and other on-page elements for targeted keywords. Ensure proper HTML markup, heading tags, and overall content structure for search engine readability. Implement SEO best practices for image optimization and multimedia content. 3. Technical SEO: Identify and resolve technical issues that may impact search engine rankings, such as crawl errors, broken links, and website speed. Implement and manage XML sitemaps, robots.txt, and other technical elements. 4. Off-Page Optimization: Develop and execute link-building strategies to acquire high-quality backlinks from reputable websites. Manage online reputation and work on strategies to improve the website's authority. 5. Content Strategy: Collaborate with content creators to develop SEO-friendly content that aligns with the overall strategy. Ensure content is engaging, informative, and optimized for search engines. 6. Analytics and Reporting: Utilize tools like Google Analytics, Google Search Console, and other SEO software to monitor website performance. Generate regular reports on key SEO metrics, such as organic traffic, keyword rankings, and conversion rates. 7. Stay Informed: Stay abreast of industry trends, algorithm updates, and best practices in SEO. Continuously update strategies to align with changing search engine algorithms. 8. Collaboration: Work closely with web developers, content creators, and marketing teams to implement SEO recommendations. Collaborate on broader digital marketing strategies. Qualifications: 1. Education : A bachelor's degree in marketing, communications, business, or a related field. 2. Experience : Proven experience as an SEO Specialist or similar role. Familiarity with SEO tools and analytics platforms. 3. Skills : Strong analytical and problem-solving skills. Excellent understanding of search engine algorithms and ranking factors. Good communication and collaboration skills. 4. Technical Proficiency: Knowledge of HTML, CSS, and other web development languages. Understanding of content management systems (CMS) like WordPress. 5. Adaptability : Ability to adapt to evolving search engine algorithms and industry trends. An effective SEO Specialist plays a crucial role in improving a website's online presence, driving organic traffic, and ultimately contributing to the overall success of a digital marketing strategy. Incase of any queries, Kindly reach out to [email protected]Job tags
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