Minds Journal Pvt Ltd
Location
Kolkatta | India
Job description
Position- SEO Specialist
Location- Sector V, Salt Lake, Kolkata
Experience- Minimum 3 Years
Responsibilities:
Execute tests, analyze data, and identify trends to maximize ROI in paid search campaigns.
Track, report, and analyze website analytics and PPC campaigns.
Manage campaign expenses, stay on budget, and estimate monthly costs.
Optimize copy and landing pages for search engine marketing.
Perform keyword discovery, expansion, and optimization.
Research and implement SEO recommendations.
Analyze competitor advertising links and develop link building strategies.
Ensure SEO best practices are implemented in new code.
Collaborate with teams to drive SEO in content creation.
Recommend changes to improve SEO positions for target keywords.
Requirements and skills:
Proven SEO and SEM experience.
Familiarity with Google Ads, Google Analytics, Bing Webmaster Tools.
Understanding of performance marketing and online customer acquisition.
Proficiency in website analytics and bid management tools.
Knowledge of ranking factors and search engine algorithms.
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