Marketing Automation Specialist

Location

Mumbai | India

Job description

Job Details:

· Marketing Automation – Executive

· Location: Andheri (Mumbai)

· Work from Office: HUL office (Andheri)

·

Skills and Qualifications:

· An engineering graduate with 1-2 years of experience in marketing automation or digital marketing

· Hands on experience in Moengage or CleverTap or other email or WhatsApp marketing tool

· Willingness to learn a new tool and have good aptitude skills

· Understanding of digital marketing terminology and metrics such as campaign, impressions, open rate, etc.

· Good to have, experience in MS Excel, PPT and other office products

· Strong problem-solving, quantitative, and analytical abilities

• Excellent communication skills and experience working with marketing teams.

Roles and responsibilities:

• Work on anyone of the Marketing Automation Tools such as CleverTap, MoEngage, WebEngage, Netcore, etc.
• Understand the requirements from the client
• Set up campaigns and journey workflows on the tool
• Configure & execute campaigns based on the business requirements
• Configure trigger campaigns
• Strategize & execute campaigns across emails, Web/App push, SMS, WhatApp & other channels
• Segmentation strategy based on user profiles
• Creation of weekly & monthly campaign performance reports
• Journey building, user journey mapping & analysing touchpoints
• Monthly campaign suggestions & use-case optimization
• · If needed, work with multiple clients and be responsible for strategy development

Job tags

Salary