Location
Sahibzada Ajit Singh Nagar | India
Job description
SEM/PPC (Search Engine Marketing/Pay Per Click) Responsibilities
- Develop and execute effective long and shortterm paid search strategies for strong ROAS.
- Manage review and handle daily account tasks across Google Ads Bing and other platforms for diverse clients.
- Monitor keyword bids audience targeting budget limits impression share quality score and key metrics.
- Recommend and implement strategies for keywords audience targeting campaign structure and more aligned with client objectives.
- Oversee manage and generate weekly and monthly client reports covering key metrics goal tracking revenue and paid search efforts.
- Provide creative copy suggestions and graphical ad templates.
SMA (Social Media Advertising) Responsibilities
- Develop ad strategies to boost buyer interest and costefficient lead generation.
- Manage daily paid social ads on platforms like Facebook Instagram Snapchat and Pinterest.
- Track and report campaign results analyze data and provide regular client updates.
- Optimize paid marketing using various dashboards (Google Analytics Ad Manager etc.).
- Handle all aspects of social advertising: automation scheduling conversion tracking video ecommerce and CRO.
Additional Responsibilities
- Manage ecommerce ad campaigns on platforms like Amazon AliExpress and eBay.
- Plan execute and improve email marketing campaigns including audience targeting list growth analysis and reporting.
- Establish and execute a YouTube channel strategy focusing on longterm goals gotomarket plans and KPIs for the search engine.
Job tags
Salary
