Fello
Location
Bangalore | India
Job description
About the role: Join our dynamic team as a Retention Marketing Associate focused on enhancing user engagement, increasing revenue, and optimizing user life-cycles. You'll develop and execute retention and conversion initiatives, analyze key performance indicators, and collaborate cross-functionally. If you're data-driven, analytical, and passionate about marketing strategies, we want you on board!
Key Responsibilities: Build business and marketing plans and strategies designed to increase user lifecycle, revenue growth, engagement and value of users. Plan and execute retention and conversion initiatives for segmented or mass market populations. Analyze, monitor and optimize all activities based on key marketing and business KPIs. Work and collaborate with multiple departments and focal points, such as design, BI, product and more. Design user life-cycles from ideation to execution. Test, monitor, analyze and optimize where needed. Required skills and experience: 3+ years of experience in Retention marketing, Lifecycle marketing, email marketing, preferably from a B2C Fintech startup. Prior experience on tools like CleverTap, Moengage or Mailchimp. A data-driven, analytical person with the ability to motivate stakeholders to drive goals and solve problems. Detail oriented, “out of the box” thinker with the ability to drive multi-faceted projects and people. A marketing strategist who can derive insights, recommendations, and action plans from qualitative market trends, consumer feedback, internal feedback, and large data sets. A great communicator and team player with a contagious “can-do” attitude. HTML, Social media avid users and Dashboard knowledge (e.g. Tableau)- A plus. Note: Applicants should be based in or willing to relocate to Bangalore.Job tags
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