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Sales Development Representative


House of Ankit


Location

Indore | India


Job description

Job Summary: The Sales Development Representative (SDR) will generate new business opportunities by following proven processes to develop leads into qualified prospects. The SDR will identify, research, and target lists of companies, and develop email and telephone campaigns to generate new business opportunities. Additionally, the SDR will conduct conversations with decision-makers, influencers, etc about their business needs. The SDR will properly hand off qualified prospects to BDRs and will oversee prospects' progress until close.

Primary Job Duties:

Knowledge, Skills & Abilities

Preferred Qualifications:

Summary: Reps need hundreds of live connects before they are truly ramped. The faster they get there, the better.

Reps should be on the phone making dials by the end of their first week. There should be short sessions woven in between classroom training, one-on-one meetings, and independent study. Let them make some calls on Friday afternoon and reflect over the weekend.

It doesn't go crawl, walk, run. It goes fall, crawl, face plant, walk, stumble, and run. Expect to screw up. Yes, it'll be humiliating, but you'll forget it in no time.

The SDR very often has the first (and therefore most important) opportunity to make a positive impression on a prospect so you will be responsible for ensuring a positive experience that will set the stage for effective sales follow-up. Armed with a proven track record as an SDR, this person will have the opportunity to move into a team lead role. It's a great path to a fantastic career in sales, business, and consulting.

Your sales development group's ability to execute comes down to three things:

  1. The speed at which your reps ramp.
  2. How intelligently reps speak to prospect business challenges.
  3. Your group's effectiveness at reaching and engaging prospects

CHUNKING: It's easier to learn a new subject in bite-sized chunks. When you overwhelm someone, information isn't readily absorbed. You have to break the material down into smaller, easier-to-absorb blocks. For example, learning about all the different prospect personas involved in your sale can be overwhelming. Expose new reps to each persona— one at a time. Paint the picture of how they relate to each other and form the org chart.

Decide what's essential to learn now versus what can wait. It does little good for new reps to learn features and benefits before they learn about prospect pain and the implications of the status quo.


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