Locobuzz
Location
Mumbai | India
Job description
Key Responsibilities:
● Develop and execute comprehensive social media strategies across various platforms to increase brand awareness, engagement, and lead generation.
● Create and curate engaging content for social media channels, monitor social media trends, and manage community engagement.
● Plan and implement email marketing campaigns, including designing templates, crafting compelling copy, segmenting audiences, and analyzing campaign performance.
● Collaborate with the content team to develop audiovisual content (videos, webinars, podcasts, etc.) aligned with marketing objectives and audience preferences.
● Oversee the production and distribution of audiovisual content, ensuring quality and consistency across platforms.
● Use analytics tools to measure the effectiveness of social media, email marketing, and audiovisual content initiatives, and adjust strategies for optimal results.
Requirements :
● Bachelor's degree in Marketing, Business, or related field. (Master's degree is a plus)
● Proven experience 2+ years in digital marketing, preferably in the B2B SaaS or technology industry.
● In-depth knowledge of digital marketing channels and best practices, including SEO, SEM, social media, email marketing, and content marketing.
● Proficiency in using analytics and marketing automation tools (e.g., Google Analytics, HubSpot, Marketo, etc.).
● Strong analytical skills with the ability to interpret data and make data-driven decisions.
● Excellent communication and interpersonal skills.
● Creative thinking with a strategic mindset and the ability to work in a fast-paced
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