Moksha Media Group
Location
Bangalore | India
Job description
Job description- SEO + Email Marketing Specialist
Min 2 years of Experience in SEO & Email Marketing Salary - 6-7L Experience - 2-3years minimum Location - Bangalore Job Overview: We are in search of a results-oriented and creative professional to join our team as an SEO Specialist. This role requires a strategic thinker who can seamlessly integrate search engine optimization (SEO) and email marketing strategies to enhance our online visibility, engage our audience, and drive meaningful conversions. If you are passionate about optimizing digital content and crafting compelling email campaigns, we want to hear from you. Responsibilities: SEO Strategy: Conduct thorough keyword research to identify opportunities for improving organic search rankings. Optimize website content, meta tags, and other on-page elements to enhance search engine visibility. Implement and manage SEO tools and analytics to monitor website performance and track key metrics. Collaborate with content creators to ensure SEO best practices are integrated into new and existing content. Email Marketing: Develop and execute email marketing campaigns that align with business goals and target audience segments. Create compelling and personalized email content to maximize engagement and conversions. Manage email lists, segmentation, and database health to ensure effective targeting and compliance with regulations. Implement A/B testing strategies to optimize email subject lines, content, and calls-to-action. Integration of SEO and Email Marketing: Align SEO keyword insights with email marketing content to maintain consistency in messaging across channels. Leverage SEO data to identify content opportunities for email campaigns and vice versa. Integrate email marketing efforts into broader digital strategies to maximize overall online visibility. Analytics and Reporting: Utilize analytics tools to monitor and report on the performance of SEO and email marketing campaigns. Provide regular reports with insights, trends, and recommendations for continuous improvement. Analyze data to identify opportunities for enhancing user experience and conversion rates. Requirements: Bachelor's degree in Marketing, Business, or a related field. Proven experience in SEO and email marketing roles. In-depth knowledge of SEO best practices and strategies. Proficiency in SEO tools (e.g., Google Analytics, Moz, SEMrush, Google Search console, Screaming Frog, aherf) and email marketing platforms(Mailchimps.) Strong analytical skills with the ability to derive actionable insights from data. Excellent written and verbal communication skills. If you are a dynamic marketer with a passion for optimizing online content and crafting effective email campaigns, we invite you to apply and contribute to our integrated digital marketing success.Job tags
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