Sales Officer

Location

Silchar | India

Job description

Market Execution

• Understands and can drive secondary sales

• Handle beat efficiently.

• Able to coach TSIs

• Design & handle beats to achieve better throughput per beat / per TSI.

• Ensure effective merchandising

• Drive range selling

Business development

• Understands DPL (Dealers per lakh)

• Understands sales WOW & sales practices to maintain market discipline & achieve constant sales growth in territory

• Able to map & restructure town/territory accordingly to business requirements.

• Taps local events & opportunities for incremental business.

• Engage with KEY retailers

Channel Partner Management

• Ensures proper communication of norms & monthly sales objectives to the channel partner

• Ensures channel partner adequacy & evaluate him as per norms and adherence to WOW.

• Leverage existing infrastructure of channel partner for increasing bill cuts & decreasing man day loss

• Identifies new channel partners

• Able to add new infrastructure (delivery units, DSM etc.) by convincing DB to invest.

• Influence & engage channel partner to align him to business objectives.

• Manage contingencies like TSI attrition, transport availability etc.

Selling & Negotiation

• Interact with channel partners & retailers to inform about available SKUs, schemes & price points

• Negotiates & modulates schemes etc. to suit the type of stake holder (A win-win situation)

• Able to effectively handle grievance, issues, and objections of channel partners & retailers on his own.

Planning and Execution

• Identify growth drivers for business.

• Understands the given target, can break it down in weekly/daily numbers beatwise.

• Knowledge of brands, sales & distribution, local activities & schemes.

• Plan for achievement according to schemes planned, sales initiatives etc.

• Able to break targets TSI wise.

• Able to take measures & initiatives to accommodate misses, changes in market environment to achieve target.

Communication skills

• Comprehends the information and can respond back effectively.

• Able to collect inputs by interaction, brainstorming, discussions & meetings, paraphrase them and respond back

• Able to handle objections & negotiations and drive new ideas & measures to implementation. Able to train his subordinates effectively.

Achievement Orientation

• Consistency in target achievement. High on energy level & enthusiasm towards profession & company

• Diligent tracking of teams targets & reporting to superior. Focused on task and leverages sales strategies effectively to achieve target.

• Able to deal with misses in targets on his own confidently. Suggests measures & implements them to achieve challenging targets

Technical/Soft skills

• Has Knowledge of DMS, MS-office & formats. Able to update reports as per WOW

• Understands & uses DMS data for better market implementation to find sources of growth for business

• Uses Excel to analyze secondary & primary data

• They should be comfortable with English and local language.

• Should have strong fundamentals in FMCG operations

• Should have good oral and written communication.

• Efficient in writing mails. Should be comfortable working in Excel.

• Pleasant personality and willing to meet people

• Should be a go getter and have problem solving attitude

• Exposure to HHT (online order booking in mobile software).

Experience :

• 2-5 years of sales experience in General trade, in Silchar, Agartala, Aizawl

• Candidates must have front line sales experience for at least 2yrs.

• Experience in Chocolates or food industry only.

Education :

• Full time Graduate from any college/university

Job tags

Salary