GroupM
Location
Mumbai | India
Job description
GroupM is the world's largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Director – Ecommerce to join us. In this role, you will be responsible for Ecom business in GroupM Nexus.
Requiring a high degree of collaboration and agility you will work by guiding the agencies in the Indian market on the capability roll out, to build out a seamless business offering with local specialist teams.
The e-Commerce services will cover the broad pillars of business & marketing strategy, performance media, creative and in-store content development, data analytics and reporting.
Your role will be focused on helping the GroupM agencies fine-tune their commercial model for the various e-Commerce services as well as identifying internal cross-market synergies which we can tap into. You will be expected to work closely with the established e-Commerce platforms and other relevant partners who will be key to our success.
You are expected to have had hands-on experience in setting up and running or supervising similar e-Commerce capabilities previously. A reasonable understanding of the nuances of the Indian market and consumer behaviour would be ideal.
You will also be expected to leverage your knowledge of the e-Commerce industry to provide market intelligence, plan the evolution of the offering and identify key talent as our practice grows.
At GroupM India, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.
Reporting of the role
This role reports to the Head of eCommerce Practice – GroupM India
3 best things about the job:
Measures of success
In three months, you would have:
In six months, you would have:
In 12 months, you would have:
Responsibilities of the role:
Service Buildup: Be forward thinking in the expansion of e-Commerce business opportunities, entrepreneurial in mind-set and always thinking of the expansion and engagement of additional or new services for our clients
Client & Agency Management: Enable existing clients' e-Commerce capability across partnerships and major online marketing initiatives both on-platform and off-platform. Support GroupM agencies to ensure timely and accurate delivery of work and identify business opportunities
E-Commerce Strategy: Understand client business objectives and ensure it is translated clearly into e-Commerce strategy. Building short/long-term e-Commerce road map for clients through consulting methodology framework and industry best practices.
Platform Management: Develop effective working relationships with key marketplace platforms to ensure delivery of best in class e-Commerce solutions and recommendations to clients within GroupM
Partner Management: Identify the right partners for applicable services. Build and support vendor relations. Conduct discussions and negotiations with business partners to create new business opportunities or novel solutions to client problems. This would also include working with existing partners to scale up collaboration and jointly work together to identify and capitalize on future opportunities
Project Management: Establish project metrics and timelines and ensure clear communication to ground operations by driving execution at the ground level to ensure project feasibility and success
Capability Building: Act as a primary driver of trainings and learning roadmaps for agency teams
Credibility Building: Generates ongoing demand for expertise through joint GroupM - platform playbooks/webinars/white papers, events and casework.
Vertical KPI Reporting: Reviewing, reporting, and analyzing key performance metrics.
What you will need:
About India
2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale.
At GroupM India, there's never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done.
GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it's about belonging. We celebrate the fact that everyone is unique and that's what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.
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