Director - Ecommerce

Location

Mumbai | India

Job description

GroupM is the world's largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Director – Ecommerce to join us. In this role, you will be responsible for Ecom business in GroupM Nexus.

Requiring a high degree of collaboration and agility you will work by guiding the agencies in the Indian market on the capability roll out, to build out a seamless business offering with local specialist teams.

The e-Commerce services will cover the broad pillars of business & marketing strategy, performance media, creative and in-store content development, data analytics and reporting.

Your role will be focused on helping the GroupM agencies fine-tune their commercial model for the various e-Commerce services as well as identifying internal cross-market synergies which we can tap into. You will be expected to work closely with the established e-Commerce platforms and other relevant partners who will be key to our success.

You are expected to have had hands-on experience in setting up and running or supervising similar e-Commerce capabilities previously. A reasonable understanding of the nuances of the Indian market and consumer behaviour would be ideal.

You will also be expected to leverage your knowledge of the e-Commerce industry to provide market intelligence, plan the evolution of the offering and identify key talent as our practice grows.

At GroupM India, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

Reporting of the role

This role reports to the Head of eCommerce Practice – GroupM India

3 best things about the job:

1. Opportunity to work with one of the fastest growing industries in India - Indian e-commerce market is expected to reach $120 billion by 2026 from as low of $38 billion in 2021
2. It will foster your entrepreneurship skills – One of the unique divisions within the ecosystem which will foster your entrepreneurship skills by providing unlimited opportunities to build & run ecommerce business
3. Opportunity to work with some of the biggest brands across industries

Measures of success

In three months, you would have:

• Won the confidence of stakeholders – Agencies, Partners, clients & internal team by ensuring zero friction between them with the help of right processes & discussions.
• Understand our client's overall businesses, GroupM's vision and ambition, our agency business model.
• Ensured client budgets are in line with agency revenue goals and you contribute to new business projects.

In six months, you would have:

• Ensured you and Nexus team achieve clients KPIs within agreed scope/timeline
• Worked closely with the Data and Technology team on the strategic roadmap for Platforms and technologies impacting GroupM Nexus.

In 12 months, you would have:

• Full control of performance operations across all channels
• Upskilled agency team and clients; allowing them to independently manage strategic commerce discussions.
• Built strong relationships across internal stakeholders and key Clients.

Responsibilities of the role:

Service Buildup: Be forward thinking in the expansion of e-Commerce business opportunities, entrepreneurial in mind-set and always thinking of the expansion and engagement of additional or new services for our clients

Client & Agency Management: Enable existing clients' e-Commerce capability across partnerships and major online marketing initiatives both on-platform and off-platform. Support GroupM agencies to ensure timely and accurate delivery of work and identify business opportunities

E-Commerce Strategy: Understand client business objectives and ensure it is translated clearly into e-Commerce strategy. Building short/long-term e-Commerce road map for clients through consulting methodology framework and industry best practices.

Platform Management: Develop effective working relationships with key marketplace platforms to ensure delivery of best in class e-Commerce solutions and recommendations to clients within GroupM

Partner Management: Identify the right partners for applicable services. Build and support vendor relations. Conduct discussions and negotiations with business partners to create new business opportunities or novel solutions to client problems. This would also include working with existing partners to scale up collaboration and jointly work together to identify and capitalize on future opportunities

Project Management: Establish project metrics and timelines and ensure clear communication to ground operations by driving execution at the ground level to ensure project feasibility and success

Capability Building: Act as a primary driver of trainings and learning roadmaps for agency teams

Credibility Building: Generates ongoing demand for expertise through joint GroupM - platform playbooks/webinars/white papers, events and casework.

Vertical KPI Reporting: Reviewing, reporting, and analyzing key performance metrics.

What you will need:

• 10+ years of overall experience with minimum 5+ years in managing advertising across platforms such Amazon, Flipkart etc.
• Experience with automation tools such as Pacvue, Quartile will be preferred.
• Solid experience and knowledge of the e-Commerce platforms and landscape in India along with relevant eCommerce success concepts
• Ability to work seamlessly across areas of media and non-media strategy and solutions.
• Exceptional planning and organizational skills, ability to lead projects and work with cross-functional teams and/or third-party partners
• Ability to capitalize on trends and address consumer problems through new solutions
• Experience identifying and addressing gaps in processes and systems to elevate offering, improve consistency and provide best in class delivery
• Strong verbal and written communication skills, with the ability to influence decisions
• Structured & analytical thinking
• Go-getter and self-starter attitude
• Able to work independently in a complex and diverse environment.

About India

2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale.

At GroupM India, there's never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it's about belonging. We celebrate the fact that everyone is unique and that's what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.

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