logo

JobNob

Your Career. Our Passion.

Assistant Manager - Marketing (668)


Sony Pictures Networks India


Location

Mumbai | India


Job description

Job Description

JOB DESCRIPTION POSITION DETAILS

POSITION TITLE
Asst. Manager- Marketing - Sony YAY!
NAME

FUNCTION
Marketing
SUB-FUNCTION
Marketing

SUPERVISOR POSITION
Manager - Marketing, Sony YAY!
SUPERVISOR NAME
Richa Vyas

GRADE
F1
LOCATION
Mumbai

POSITION PURPOSE

The position is responsible for content marketing and ensure it reaches out to the right consumers using the right media platforms and associations

POSITION SIZE

FINANCIAL / OPERATIONAL
NON-FINANCIAL

DIRECT REPORTEES
0

INDIRECT REPORTEES
0

GEOGRAPHICAL COVERAGE

Domestic

POSITION CONTEXT

Each channel has multiple shows/properties that need marketing support, the role supports in the design and deployment of marketing strategy and plans by leveraging consumer insights and innovation in order to increase consumer reach, market share, and ratings of the channel in alignment with the brand identity.

POSITION SPECIFICATION

Education
Post Graduate Diploma in Management with specialization in marketing

Experience
Experience in building strategic and creative consumer marketing campaigns, preferably with a background in entertainment (TV and/or film) or worked at a top innovative brand, advertising agency with an emphasis on Content Marketing
Min 5+ Years of experience

WITHIN THE ORGANIZATION
OUTSIDE THE ORGANIZATION

TECHNICAL COMPETENCIES
BEHAVIORAL COMPETENCIES

AREAS OF RESPONSIBILITY

#
AREA
KEY ACTIVITIES
KEY METRICS

1
Creating Effective Launch and Sustenance Communication

2
Public Relations

3
Distribution

4
Strategic Associations

5
On Ground

6
Innovation

7
Manage vendor relations

DATE OF REVIEW
APPROVED BY
Job Requirement


Job tags



Salary

All rights reserved