Tigi HR Solutions Pvt. Ltd.
Location
Chennai | India
Job description
Designation : Google Ads Expert
Work Location : Pursaiwalkam, Chennai Experience : 3+ Years Salary : Upto 15LPA Roles and Responsibilities : Drive Business Results : Execute digital marketing strategies to achieve impactful business results for clients. Campaign Analysis and Strategy : Analyze campaign requirements and formulate effective campaign strategies. Targeting and Ad Content : Identify the right targeting methods, prepare compelling ad content, and create creatives. Landing Page Setup : Set up landing pages to optimize campaign performance. Campaign Management : Manage, review, and perform daily account responsibilities associated with Google Ads, Bing Ads, and other search platforms. Account Optimization : Monitor keyword bids, daily and monthly budget caps, impression share, quality score, and other key metrics. Keyword and Audience Selection : Be involved in keyword selection and audience targeting, providing recommendations for campaign enhancement. Reporting and Analysis : Generate and share reports, participate in forming effective paid search strategies. PPC Campaign Launch and Optimization : Launch and optimize various PPC campaigns, overseeing accounts on search platforms. Budget Management : Monitor budget, adjust bids for better ROI, and track KPIs to assess performance. Copywriting : Write attractive and concise copy for advertisements. New Campaign Development : Suggest and develop new campaigns across multiple channels. Partnership Management : Maintain partnerships with PPC ad platforms and vendors. Fraud Prevention : Find ways to reduce the risk of click fraud. Industry Awareness : Stay updated on PPC and SEM trends. Desired Candidate Profile : Google Analytics Proficiency : Strong knowledge of Google Analytics (Google Ads) preferred. Experience : Minimum 3+ years of hands-on experience in Google Ads management. Communication Skills : Exceptional written and spoken communication. Attention to Detail : Exceptional attention to detail. Organizational Skills : Excellent organizational and project management skills. Education : Bachelor's degree in marketing, communications, or a related field. Analytical and Problem-Solving Skills : Excellent analytical and problem-solving skills. Global Stakeholder Experience : Experience working with globally distributed stakeholders.Job tags
Salary