Location
Mumbai | India
Job description
Strategic Planning
- Collaborate with agencies to develop comprehensive launch and promotion plans, ensuring a 360-degree communication approach
- Utilize BARC data and market analytics to inform decision-making and optimize marketing efforts
Consumer Engagement:
- Execute consumer marketing campaigns with a focus on understanding market dynamics and consumer behavior
- Craft tailored strategies for target audiences leveraging expertise in brand communication and marketing concepts
Industry Expertise:
- Apply in-depth knowledge of the entertainment industry, including TV, film, and OTT platforms, to develop effective marketing strategies
Stakeholder Management:
- Brief the PR team on new initiatives and sustaining strategies to ensure consistent messaging and brand representation
- Manage internal departments and external agencies effectively to drive collaboration and alignment
Event Management and Media Relations:
- Demonstrate proficiency in on-ground event ideation and execution, including tie-ups and barters, to enhance brand visibility and engagement
- Maintain strong media relations with relevant players to maximize exposure and coverage across print, radio, OOH, and digital platforms
Who should apply for this role
- Applicants with 5 to 7 years of experience in content marketing, preferably within the entertainment industry (TV/film/OTT) or at an advertising agency. Proven track record of executing successful consumer marketing campaigns
- Individuals with Post Graduate Diploma in Management (PGDM) with a specialization in Marketing
- Individuals with Proficiency in Gujarati, English, and Hindi
- Candidates with strong understanding of brand communication, marketing concepts, and campaign execution. Familiarity with the entertainment industry landscape and BARC data analytics is highly desirable.
- Knowledge of local market insights and prior experience in event management and tie-ups would be advantageous.
Job tags
Salary
