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Location

Bangalore | India

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Job description

Job Description

Manager - Digital Marketing will be partner to brands to devise digital marketing & new, relevant forms of media in order to transform the way our India brands connect with their target consumers for the respective portfolios. This role will be the bridge to bring alive the ‘How’s’ of digital, from communication planning, campaign strategy, design, and execution, hence has to sit at the cusp of both brand and digital teams. This role would be the key stakeholder in driving the overarching digital agenda of the organization and integrating the same into brand marketing interventions.

The role holder will be responsible for –

• Brand Communication planning/ Campaign strategy + Design
  
• Digital Content – Advertising Moments, Films, seek out, brand website content, etc.
  
• Content Syndication, Sponsorships, Influencers, Digital ambassadorship.
  

Key Deliverables -

• Brand wise digital AOPs with digital creative partners
  
• Digital campaign approach and strategy
  
• Campaign design with agency partners
  
• Data-driven Creative strategies, plan assets, and messaging with creative agencies
  
• Tag team with the Digital media team to arrive at a cohesive strategy and rollout with media teams
  
• Coordinating measurements and KPI tracking with the CMIE team
  
• A/B testing and learning and applying
  
• Creative/media innovation
  

Requirements

Education Qualification & Work Experience - 

MBA - Marketing, Advertising, or Communications graduates with 3+ years of relevant experience andshould be well-versed in full-funnel marketing.

Candidates from the D2C space will be preferred.

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Job tags

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Salary