Popular Vehicles & Services Ltd.
Location
Kochi | India
Job description
LOCATION: Corporate Office, Cochin
QUALIFICATION: Bachelor’s degree in communications, marketing, advertising, public relations, media studies, business, and/or related fields
EXPERIENCE: 5-7 years of experience in similar field
JOB DESCRIPTION:
Key Responsibilities
- Plan, implement and manage digital marketing campaigns to enhance brand visibility and generate leads for new car sales and services.
- Co-ordinate and work closely with cross-functional teams, including sales, service, and creative departments, to ensure digital marketing initiatives are in line with the company's requirements.
- Oversee the company’s social media presence, co-ordinate with design team to create and deploy engaging content and fostering community engagement.
- Analyze the performance of marketing campaigns, using data and metrics and report to senior resources. Adapting the campaigns to optimize ROI and lead generation efforts.
- Stay abreast of industry trends, competitor activities, and changes in digital landscape to adapt marketing plans and campaigns accordingly.
- Craft and execute engaging WhatsApp and email marketing campaigns to nurture customer relationships, drive repeat business, and encourage brand loyalty.
- Agency/Internal Creative team coordination for the development of new, existing website, SEO and blogs.
Desired Profile
Any certifications in digital marketing related courses will be an added advantage.
Job tags
Salary
