Event Planning and Management: Plan, organize, and execute marketing events such as trade shows, conferences, seminars, and other events. This includes venue selection, logistics coordination, budget management, and scheduling.
Brand Representation: Act as a brand ambassador, ensuring that the brand's message is consistently and effectively communicated across all events. This may involve setting up displays, distributing marketing materials, and engaging with attendees.
Lead Generation: Utilize events to gather leads through sign-ups, contests, and networking. Follow up on leads generated from events to ensure they are effectively integrated into the sales pipeline.
Vendor and Stakeholder Management: Coordinate with vendors, sponsors, and partners to ensure event success. This includes negotiating contracts, managing relationships, and ensuring all parties meet their commitments.
Marketing Material Development: Collaborate with the marketing team to create and distribute event-specific promotional materials, such as brochures, flyers, and digital content.
Performance Analysis: Analyze and report on event performance, including attendee feedback, lead generation, and ROI. Use this data to make recommendations for future event strategies.
Required Skills and Qualifications:
Proven experience of 1-3 years in marketing, event planning, or a related field.
Strong organizational and project management skills, with the ability to manage multiple events simultaneously.
Excellent communication and interpersonal skills, capable of engaging effectively with customers, team members, and partners.
Creative thinking and problem-solving abilities, with a keen eye for detail.
Ability to travel as required to attend events and represent the company.
Proficiency in using CRM.
Experience with analytics and reporting tools to measure event success.
