Responsible for account on- boarding, mailing infra setup and initiation of warm up plan.
Worked on HTML and CSS to optimize the mailer code for Email Campaigns
Worked on DNS, Mail Bounce handling.
Worked on Linux, MTA configuration file and error resolution on MTA to optimize the performance.
Responsible for various report generation using My SQL database, application and Excel (MIS) .
Worked with the return path tool specially designed to optimize the performance of email delivery of various clients.
Responsible for manual system testing, and checking and scanning e- mail content, suggesting and implementing best practices and methods of E- Mail Marketing to clients.
Mail Infrastructure setup for new clients, MTA server configuration on Linux.
Creating Configuration file
Creating Virtual MTA for mailing activity assigning IP s on relay servers
Creating source for white listing the IP s for transactional/ promotional/ e- commerce mailing.
Working on IP Management for blacklists, reputation
Working on Mx- Toolbox Tool
Checking Logs for relaying and bounces of mails.
Working on clearing cache memory of the DNS, reloading MTA, solving different errors of MTA.
Working on DNS, Mail Bounce handling.
Setting of PTR, PTF, A, MX Records in DNS.
Adding the SPF (Sender policy framework) and DKIM (Domain Key Identified Mail) Records.
Setting up FBL, SNDS and JMRP as per best mailing practices.
Helping clients to deploy email deliverability services by acting as a liaison between Client and the team
People and Team handling skills (listening, determining needs, establishing cooperative working relationships, setting goals and tasks for team and meet the tasks and goals in given timeline) .
Responsible for handling daily requests from all regions.
Development of Campaign centric / Product centric Micro Sites
Responsibility to co- ordinate with clients and giving them technical support and assistance on Email- Deliverability, HTML design and Strategic s application and advance features.
Conducting Email Deliverability technology workshops with clients to help them to generate better results out of their email campaign.
End to end Email marketing processes from ideation to execution
Functional Technology Consulting General- Developing Solutions Digital Marketing with CRM and Email campaigns.
Track record of supporting successful demand generation programs (Affiliate Email Marketing CPM, CPC) with breadth of knowledge from marketing databases, segmentation, email execution, reporting & analysis
Project management skills, strong communication with the ability to present findings to multiple levels.
Doing R&D on other ESP s panel, analyzing the headers of the email , R&D on ISP changes (New Unsubscribe, Pre Headers, Automatic Enabling of Images, Tabbed Inbox preview pane in the inbox)
Creating relationships with ISP by setting FBL s and applying for whitelisting, management of reputation, blacklists
Working in close loop with marketing team to publish blogs, collaterals and PPT on E- Mail deliverability Best Practices of E- Marketing, Best Practices of HTML design, new changes by ISP s, etc.
