TimesOfAI
Location
Vadodara | India
Job description
Job Overview: As the Paid Media Manager at TimesOfAI, you will be responsible for planning, executing, and optimizing paid media campaigns across various platforms. The ideal candidate will have a strong background in digital marketing, with a focus on data-driven decision-making and the ability to analyze and optimize campaigns for maximum impact.
Key Responsibilities: Develop and implement paid media strategies aligned with overall marketing objectives. Collaborate with cross-functional teams to ensure campaign alignment with content and brand messaging. Oversee and manage campaigns on platforms such as Google Ads, Facebook, , and others. Monitor budgets, bid strategies, and audience targeting to optimize campaign performance. Utilize analytics tools to track, analyze, and report on key performance metrics. Provide actionable insights and recommendations based on campaign performance. Conduct A/B testing and other experiments to improve ad creative, targeting, and overall campaign performance. Implement continuous optimization strategies to maximize ROI. Manage and allocate advertising budgets effectively to achieve campaign goals. Forecast and report on spending against budget. Qualifications: Bachelor's degree in marketing, business, or a related field. Proven experience in managing paid media campaigns, preferably in the digital publishing or news industry. Proficiency in using advertising platforms such as Google Ads, Facebook Business Manager, Ads, etc. Strong analytical skills with the ability to interpret data and draw actionable insights. Excellent communication and collaboration skills.Job tags
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