Workafella
Location
Chennai | India
Job description
Job description: -
· Develop optimization strategies that increase the company's search engine results rankings · Effective keyword research and analysis to generate high traffic · Monitor daily performance metrics to understand SEO strategy performance · Developing link building strategies & increase digital footprints · Write compelling and high-quality website content, including blog posts and page descriptions · Promote brand through high quality influencer pages, blogs, sites and drive digital PR · Update content regularly to maximize optimization and promote search engine rankings · Administer search engine programs (XML sitemaps, webmaster tools) for purposes of diagnostic reporting on website · Prior experience in successfully developing and executing SEO growth On page & Off page & drive effective content marketing · Understanding of search engine algorithms and ranking methods · Usage of syntax to identify relevant websites for promotion, blogs and other spaces for brand promotion and remarketing in appropriate websites and mobile apps. · Knowledge of keyword research and data mining tools · Able to complete competitive analysis of other companies within the industry · Familiarization with website optimization tools · Familiarity with WordPress or other content management systems · Experience with other aspects of marketing, such as Paid campaigns & Email Marketing · Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed. · Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs). · Identifies trends and insights, and optimizes spend and performance based on the insights. · Brainstorms new and creative growth strategies through digital marketing. · Plans, executes, and measures experiments and conversion tests. · Collaborates with internal teams to create landing pages and optimize user experience. · Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. · Identifies critical conversion points and drop off points and optimizes user funnels. · Completes digital marketing department operational requirements by scheduling and assigning employees and following up on work results. Requirements: -· In-depth knowledge of various social media platforms, best practices, and website analytics. · Highly creative with excellent analytical abilities. · Outstanding communication and interpersonal skills. · Optimization/Competitor Scaling Analysis. · Up-to-date on the latest trends and technologies in digital marketing. · Hands on experience in SEO/SMO/SEM/GEO Targeting/Site Optimization and On-Off Page.Job tags
Salary
