Hong Kong Disneyland
Location
Mumbai | India
Job description
Job Summary-
As a Sports Ads Strategy Narrative Manager, you will be responsible for formulating Disney+ Hotstar's Sports Ad Sales proposition on the back of external market intelligence, internal user growth and product/ content innovations. The focus will be on delivering world class narratives enabling sales to win share of wallet across different categories.
About the team-
The Sports PRS team is responsible for developing the overall monetization strategy for Sports on D+H, which includes - GTM Strategy including pricing and packaging, Supply forecasting and overseeing the ads delivery. Additionally, the team also contributes towards developing Annual Operating Plan, Long-Range Planning and assessment of new sports acquisitions.
Reporting To - Senior Manager- Sports PRS
. Build a narrative for advertisers to invest on Disney+ Hotstar: Value proposition, differentiation vs. other medias (incl. TV)< /div>
. Build narratives on pricing strategy backed with external data, innovative solutions and measurement solutions/results on Disney+ Hotstar
. Detail our client offering across sports tournaments in line with product / content innovations available (internal) & competition such as YT, TV & Other OTTs (external)
. Build a media planning framework for each event and create customized solutions for key advertisers to meet their marketing objectives
. Take charge of category specific narratives and work closely with sales teams to deliver best-in-class narratives for each category
. Lead narratives for all long-term deals and develop robust solutions to deliver joint business plans with key clients
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. Work closely with Disney+ Hotstar leadership to shape the long-term vision for sports
. Constantly review current ways of working taking insights from the market as well as platform's position to improve our offering in the market
. Strive to improve our current approach and tools for managing client asks and ensuring robust solutions to win share of wallet
. Effectively collaborate with different sales strategy teams (Ad Tech, Ad Ops and Brand solutions), front line sales team and other Disney+ Hotstar teams (Product, Content etc.) to develop narratives
About us-
< span> Disney+ Hotstar is India's leading streaming platform that has changed the way Indians watch their entertainment - from their
favorite TV shows and movies to sporting extravaganzas. With the widest range of content in India, Disney+ Hotstar offers more than 100,000 hours of TV Shows and Movies in 18 languages and coverage of major global sporting events. As a mission-driven organization with a relentless focus on our users, we are dedicated to attracting and retaining world-class talent to drive our success.Disney Star prides in being an Equal Opportunity Employer. We hire, train, promote and compensate employees on the basis of individual competence and potential without regard for race, color, religion, sex, sexual orientation, national origin, citizenship, age, marital status or non-jo b-related disability, as well as all other classifications protected by applicable laws.
Why Join Us-
No Dress Code
Unlimited Leaves
Diverse & Inclusive Culture and Fun Life Balance
Links -
Job tags
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