Tecnotree Corporation
Location
Bangalore | India
Job description
Position: Digital Marketing Specialist / Manager
Overview: We are seeking a highly skilled and experienced Digital Marketing Professional with 4-5 years of hands-on experience in developing and executing successful digital marketing campaigns. As a Digital Marketing Specialist / Manager, you will play a crucial role in driving online brand presence, customer engagement, and lead generation.
Responsibilities:
· Digital Strategy: Develop and implement comprehensive digital marketing strategies aligned with the company's overall marketing goals and objectives.
· SEO and Content Marketing: Optimize website content for search engines, conduct keyword research, and develop content marketing strategies to improve organic traffic and search engine rankings.
· Paid Advertising: Plan and manage paid advertising campaigns on platforms like Google Ads, Facebook Ads, LinkedIn Ads, etc., to drive targeted traffic and conversions.
· Social Media Marketing: Develop and execute social media marketing strategies across various platforms to increase brand awareness, engagement, and community growth.
· Email Marketing: Design and implement email marketing campaigns, including newsletters, drip campaigns, and promotional emails, to nurture leads and retain customers.
· Conversion Rate Optimization (CRO): Identify areas for improvement on the website and landing pages to optimize conversion rates and enhance user experience.
· Analytics and Reporting: Monitor key performance indicators (KPIs) and use web analytics tools to track the effectiveness of digital marketing efforts. Prepare regular reports to showcase campaign performance and provide actionable insights.
· Marketing Automation: Implement and manage marketing automation tools such as workflows to streamline lead nurturing and customer engagement processes.
· Budget Management: Plan and allocate budgets effectively across different digital marketing channels to maximize ROI.
· Regions to manage: APAC, EMEA & LATAM
Requirements:
· Education: Bachelor's degree in Marketing, Digital Marketing, Business, or a related field.
· Experience: 4-5 years of hands-on experience in digital marketing, preferably in a managerial or senior specialist role for enterprise marketing(B2B). Telecom related experience is a plus.
· Should be having a good knowledge of Hubspot, Marketo, Zapier, Segment io, Zoominfo, 6sense or similar ABM tools
· Digital Marketing Channels: Proven expertise in SEO, PPC, social media marketing, email marketing, content marketing, and other relevant digital marketing channels.
· Data-Driven Approach: Strong analytical skills with the ability to analyze data, draw insights, and make data-driven decisions to optimize marketing strategies. Should have a good knowledge of databox or any BI Tool
· Marketing Tools: Proficiency in using digital marketing tools such as Google Analytics, Google Ads, Facebook Business Manager, email marketing platforms, etc.
· Creative and Technical Skills: Understanding of graphic design, web development, and basic HTML/CSS to collaborate effectively with design and development teams. Should have basic knowledge about ReactJS along with frontend and backend development.
· Communication: Excellent written and verbal communication skills to create compelling marketing content and interact with internal teams and external partners.
· Leadership: Demonstrated leadership skills to manage a team of digital marketing professionals effectively.
· Industry Awareness: Stay updated with the latest digital marketing trends, best practices, and emerging technologies.
· Project Management: Ability to handle multiple projects simultaneously, meet deadlines, and deliver results.
Join our dynamic team and contribute to the growth and success of our organization through your digital marketing expertise. We offer a competitive salary package, opportunities for career advancement, and a stimulating work environment.
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