Marketing Analytics & Insights Analyst - Remote
Location
Work from home | India
Job description
Description
Healthcare Without Rival
Premise Health is the world's leading direct healthcare provider and one of the largest digital providers in the country, serving over 11 million eligible lives across more than 2,500 of the largest commercial and municipal employers in the U.S. Premise partners with its clients to offer fully connected care – in-person and in the digital environment. It operates more than 800 onsite and nearsite wellness centers in 45 states and Guam, delivering care through the Digital Wellness Center and onsite, nearsite, mobile, and event solutions.
Premise delivers value by simplifying complexity and breaking down barriers to give diverse member populations access to convenient, integrated, high-quality care. We offer more than 30 products, delivering the breadth and depth of care required to serve organizations' total populations. The result is healthcare that meets the needs of members and their families, helping them live healthier while lowering costs for organizations.
Premise offers a wide range of dynamic, purpose-driven career opportunities. We are currently looking for a Marketing Analytics & Insights Analyst to join our team remotely.
About the role: As a key member of the Member Marketing Analytics and Insights team at Premise Health, the Analyst will report directly to the Director of Marketing Analytics and Insights. The primary responsibility of this role is to conduct comprehensive data analysis to inform marketing campaign strategy, develop benchmarks, key performance indicators, and performance measures, analyze returns on investments, and deliver tactical optimization insights. This includes compiling, structuring, and utilizing data to develop metrics, reports, and dashboards essential for driving marketing and overall business performance. Additionally, the Analyst will play a crucial role in fostering strong partnerships with internal enterprise data engineering and analytics stakeholders. Collaborating closely with cross-functional team members and external vendor partners, they will work to optimize marketing campaign performance and maximize returns on investment.
Essential Functions:
- Serve as a full-service, marketing analytics resource for the Member Marketing team.
- Understand business goals and objectives and capitalize on opportunities to leverage data to inform marketing strategy and business growth.
- Collaborate with cross-functional stakeholders to gather requirements, define key performance indicators, and develop actionable insights to support marketing initiatives and decision-making processes.
- Continuously monitor and evaluate the performance of marketing initiatives, providing insights and recommendations for optimization and improvement.
- Contribute to the development of marketing strategies and plans by providing data-driven insights and recommendations based on market and/or consumer/member research and analysis.
- Analyze datasets to uncover patterns, correlations, and insights that drive business growth and optimize marketing campaigns.
- Develop and maintain dashboards, reports, and visualizations to effectively communicate findings and recommendations to stakeholders at all levels of the organization.
- Assist in the development of predictive models and advanced analytics techniques to forecast market trends, customer behavior, and business performance.
- Work closely with external vendor partners and cross-functional team members to optimize the availability and utilization of marketing centric insights and campaign performance data.
- Remain current with emerging analytic tools, methodologies, and best practices to enhance marketing analytic capabilities and strategic insights.
- Manage key data initiatives, day-to-day activities, and processes that support data project management needs and workflow efficiencies.
- Develop and execute analytic measurement plans, test, and learn strategies, and generate standardized reporting for internal stakeholders and clients.
- Assist in originating analytic processes, frameworks and standardized reporting solutions and methodologies.
- Participate in meetings to present analysis, insights and recommendations to the Member Marketing team, Premise leadership and other stakeholders.
- Ensure data integrity through quality assurance practices; identify and define data and process improvements.
- Identify opportunities to grow and enhance marketing analytics and insights capabilities.
- Collaborate with team members to provide thought leadership and training materials related to marketing analytics, data tools and technologies, and consumer behaviors and trends.
- Support the Director of Marketing Analytics and Insights in developing innovative ways to advance data-driven strategy development within the Member Marketing team.
Job Requirements:
- Bachelor’s degree in data science, marketing or business analytics, statistics, mathematics, economics, computer science, information technology, or a related field required
- 5+ years’ experience in data analytics (ideally in healthcare marketing), interpreting business questions and data, leading analytics efforts and delivering outcomes to various stakeholders; Epic or other EMR data experience a plus
- Proven experience in data analysis, database management, data visualization and business intelligence tools, statistical modeling, analytic programming languages, web analytics tools, machine learning, A/B testing, CRM platforms, ETL process, API integration, and data privacy and compliance
Preferred Experience:
- Proficiency in analyzing large datasets to identify patterns, trends, and correlations, including an understanding of statistical concepts and techniques.
- Skills in database management systems such as SQL, Oracle, DB2, etc., to extract, manipulate, and manage data efficiently.
- Ability to create visually appealing and informative data visualizations using business intelligence tools and platforms like Tableau, Power BI, Qlik, etc.
- Knowledge of statistical modeling techniques such as regression analysis, clustering, segmentation, time series, and predictive modeling to derive actionable insights.
- Proficiency in programming languages commonly used in data analysis such as Python, R, etc., to manipulate data, perform statistical analysis, and automate tasks.
- Proficiency with web analytics tools like Google (GA4) or Adobe Analytics to track website traffic, user behavior, and conversion metrics.
- Knowledge of machine learning concepts and algorithms to build predictive models and enhance marketing strategies.
- Understanding of experimental design principles and experience with A/B testing methodologies to optimize marketing campaigns and website performance.
- Knowledge of marketing technology tools such as CRM systems like Salesforce, marketing automation platforms such as Marketo, and customer data platforms (CDPs).
- Skills in data cleansing, preprocessing, transformation, governance, and security to ensure data accuracy, consistency, and security.
- Knowledge of processes, tools, and methods, such as APIs, used for automating data exchanges from various sources.
Work-life balance is at the foundation of how decisions are made and where Premise is headed. We can only help people get, stay, and be well if we do the same for ourselves. In addition to competitive pay, Premise offers benefits packages including medical, dental, vision, life insurance, 401(k), paid holidays and vacation time, a company-sponsored wellness program, and much more our talent acquisition team will be happy to share with you.
Premise Health is an equal opportunity employer; we value inclusion, and we do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status or disability status.
For individuals living in California, Colorado, Washington; as well as, for individuals living in or reporting to New York State only, Premise Health is required to include an estimate of the salary and benefits for this role. While a number of factors influence salary, our estimated California, Colorado, Washington, and New York compensation is $77,500 - 97,750. Please note, this is a general guideline and your experience qualifications, geographic location, and other factors will be taken into consideration. For more information regarding the benefits we offer, please visit our career site, jobs.premisehealth.com/benefits.
Job tags
Salary
$ 77500 p.a.