Senior Digital Marketing Analyst
Location
Kochi | India
Job description
At Fingent, we believe that technology can make a meaningful difference to the lives around us. The lives of those who use it, the lives of those who build it and to society at large. We create and provide software which is beautiful, usable and compelling, to solve complex business challenges. We nurture smart people who bring out the best in themselves, their peers and their clients.
Skill Set Requirement
- Excellent verbal and written communication skills.
- Tech-savvy with the ability to convey complex concepts in an easy to comprehend manner.
- Strong attention to detail and ability to multi-task projects and deliverables.
- 4+ years’ experience in a social media marketing role, preferably within the B2B space.
- Solid understanding of the social industry, current platforms, trends, and best practices.
- Resilience and the ability to accept constructive feedback.
Roles and Responsibilities
- Develop a holistic social media strategy that is focused on growth strategies for existing social channels and the development and execution of new social channels.
- Undertake audience research.
- Implement and maintain social media communities and campaigns.
- Coordinate with extended marketing teams to concept, develop, and execute impactful social content that aligns to target audiences of each platform.
- Identify opportunities to develop content for social media purposes.
- Understand keyword priorities and how they integrate into the overall content strategy.
- Keep pace with social media industry trends and developments.
- Maintain metrics platform and produce weekly reporting on social media KPIs, including proactive recommendations for optimizing strategy.
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