Qrata
Location
Mumbai | India
Job description
Responsibilities CRM: • Oversee lifecycle marketing strategies which identify valuable consumers and opportunities and ensure error free continuous implementation • Pilot new campaigns that drive increased engagement and revenue • Create and continually refine email strategy to increase acquisition, retention (CLV) and subscription rates • Manage external agency and multiple vendor relationships related to CRM, personalised consumer marketing and database management • Serve as a CRM business intelligence leader, utilizing analytics to drive customer-centric action plans • Manage the distribution and presentation of CRM reporting and status to executive stakeholders Digital Activation / DMP • Develop audience segments by applying CRM learnings • Create test and learn approach to optimize performance and develop insights on best practices • Provide support in measurement and analysis of precision media campaigns
Qualifications • 2-8 years CRM and/or Direct Marketing experience, preferably in a Retail, CPG or ecommerce industry • Knowledge of database marketing strategies including the use of 1st, 2nd, 3rd party data • Proven experience driving large scale customer acquisition programs through direct response and also branded experiences • Proven record of partnering cross functionally to create personalized customer experiences • Exposure to data-driven media strategies, programmatic media, and multi-channel CRM programs • Brings a consumer centric mindset to all projects • Creative thinking and exceptional analytical skills; experience conducting CRM campaign analytics and consumer research to inform marketing decisionJob tags
Salary
