Help clarify the organization's point of view to its main audience through media press releases and interviews.
Develop advertising and marketing communications material required to promote the organization positively.
Monitor social, economic, and political trends that might affect the organization.
Recommend ways to enhance the firm's image on the basis of trends and utilize crisis communication plans as needed.
Field media questions.
Pitch stories to the media.
Prepare media kits.
Organize press conferences.
Manage the public relation's department budget.
Cultivate communication strategies used to influence public opinion and promote services by reviewing objectives, promotional policies, or needs of the organization.
Develop a comprehensive multi-media communication strategy targeted to different audiences based on the organization needs.
Attend resource fairs and other relevant events based on organizations requirements.