Sprinklr
Location
Bangalore | India
Job description
Prospecting: Identifying leads at a particular company that fall under one of Sprinklr sBuyer Personas and could reasonably purchase or be an end-user of Sprinklr s platform.To be used for SDR outreach.
Research: Identifying news, strategies, initiatives, or other relevant or engageable content of either a particular company or particular prospect . Again, to be used in SDRoutreach .
Dashboard Creation: Building customized Benchmarking or Listening dashboards with Champagne to be used within SDR outreach
What We Do
MINDSET
We are Customer Obsessed
We Learn to Grow
We are Fearless
We Never Ever Give Up
We Passionately Genuinely Care
We Build Trust and Teamwork
We are Accountable for Results
Resilience - bounce back from rejection quickly and use it as an opportunity to learn and improve
Unifiers- working well with the SDR Internal team (SDR, Sales Ops, Marketing, Product, IT, etc)
OKR
Enhance TAM Data Quality:20% increase in the contacts - Tier-1 2 accts.
Automated data enrichment, 15% improvement in contact accuracy.
Improve SDR Efficiency:
Implement 2 new Champagne dashboards - aid SDRs in identifying and pursuing high-potential leads.
Reduce SDR manual efforts by 20%
Engagement with Tier-3 Accts:
25% increase in response rates
I mplement automated follow-up sequences - 15% increase in engagement.
Continuous Data Enrichment:
Integrate multiple solutions for ongoing data enrichment - 20% reduction in manual data entry
Continuous Learning and Development
Training Completion for the Market Research team on industry trends, market dynamics, and best practices in leveraging technology for data enrichment.
Improve Research Repository
Update Industry vertical content on SharePoint
Monthly publish Industry Dashboard for all verticals
SKILLSET
Research: Awareness of research methodologies at account and prospect level
Strategic Thinking: Developing a clear vision of the POV for each account from SDRs and transforming it visually through dashboards
Communication skills: Interaction with internal stakeholders such as SDRs, AEs
Case Management: Activity planning and prioritizing requests for the day
Social Media Awareness: Understanding of social media channels
Social Media Analytics: Build insights from social media activity
Lead Generation
Lead Enrichment
CRM Tool awareness: Salesforce
Research Prospecting tools such as Zoominfo , Linkedin Sales Navigator etc
ACTIVITIES
Collaborate with Sales Development Representatives (SDRs) to identify key prospects and areas for opportunity to personalize Sprinklr s positioning.
Conduct secondary research for targeted accounts w.r.t Industry, and Account Insights. Identify opportunities and strategize an approach to create interest.
Use prospecting tools to identify right contacts based on our ICP, verify contact details for SDRs to engage. Build prospect insights to offer personalization during outreach.
Manage Insights and Dashboard requests from SDRs following a 24-hour SLA to project delivery.
Conduct analysis on the engagement social listening data to share actionable insights useful for initial outreach and discovery.
Train the SDRs on platform w.r.t usage and interpretation.
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