International Communication - AM
Location
Gurgaon | India
Job description
International Communications - AM @Gurugram
Job Purpose – The incumbent will be part of the International Communications vertical within Corporate Communications, co-leading the development and implementation of International PR strategy and plans across several countries. The incumbent will be responsible for telling stories of ongoing transformation programmes across functions; our role as a flag-bearer of a modern, progressive India; our expanding network; and our world-class customer experience.
Key Accountabilities -- Actively contribute to the development of International Communications strategy and plans with clear objectives and budgets across multiple markets to enhance the airline's reputation, promote its products, services, India as an attractive destination, new and current destinations, as well as its corporate activities, including executive profiling, citizenship, etc.
- Proactively identify PR opportunities to promote the airline, its network, products, and services.
- Provide counsel, guidance, and messaging to executives participating in media engagement activities.
- Manage media inquiries, draft press releases, briefing documents, backgrounders, speeches, and other communication materials.
- Manage retained PR agency/agencies and/or consultants across regions.
- Organise press trips and experiences.
- Ensure maximum preparedness for crisis communication and manage crises by laid down protocols.
- Partner with the Commercial, Operations, Customer Experience, Inflight Services, and other teams on oversight of company activities.
- Support social media and digital marketing activities on the company's owned channels.
Skills Required For The Role - Strong PR/Communications experience, in an in-house or PR agency role.
- Great interpersonal and networking skills.
- Advanced level of understanding of how to write for the media and how the media works.
- Attention to detail and a keen interest in the airline business/aviation sector.
- Advanced level of verbal and written English language skills. Foreign language would be an advantage.
- Proven experience of being a strategic and creative thinker.
- Awareness and appreciation of foreign cultures.
Kpi - High number of coverage in prominent titles of specified regions and markets.
- Delivery of error-free communication materials.
- Management of media relations.
- Successful crisis management.
- Increase share of voice in relevant markets.
- Ensure high quality of media coverage across.
Minimum Qualification - master's degree in communications/ public Relations/ Journalism/ Marketing/ or a related field.
Experience –- 6 +yrs of Strong PR/Communications experience, in an in-house or PR agency role.
- Experience in the aviation/Airline sector is an added advantage.
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