Marketing Content Specialist
Location
Bangalore | India
Job description
About Reckonsys:
We are a Software Product Development Firm obsessed with creating uncommon solutions for common problems by making use of the right technologies and best practices. We work with Startup founders to build their MVPs and with existing Enterprises to help solve interesting problems. We are certified as a 'Great Place to Work' .
Established in 2015, have 65+ associates. Out of 24 Products that we have built for our clients over the last 8 years, 14 either got funded/acquired/have become profitable!!
As a Potential Recruit, You Should have at least 1-3 years of experience.
Key Responsibilities
- Work on content calendars and make them come true, including the timely publishing of social media posts:
-Provide engaging text, image and video content for social media accounts.
-Respond to comments and customer queries in a timely manner.
-Organise and participate in events to build community and boost brand awareness.
-Analyse the conversation around the brand daily.
-Identify actionable insights within consumer conversation that leads to impactful content creation and optimizations
- Savvy and up to date with trends and updates across social channels
- Report on feedback and online reviews across various social media platforms - Facebook, Instagram, and Pinterest (channels might eventually change)
- Work closely with strategists to provide reports and optimisation opportunities
- Work collaboratively internally and with clients to ensure social channels are on brand at all times
- Stay up-to-date with digital technology trends.
- Identify actionable insights that lead to impactful content creation and optimizations
- Proactively pinpoint platform and daily content trends
- Know-how in analysis about the brand developing effective results for the KPI of the client
- Capable of feedbacking Copywriters and Art/Design considering both Creative and Social QA
- Coordinate with Marketing, PR and Communications teams to ensure brand consistency
Background & Skills
- Experience in Social Media, in roles such as Community Manager, Content Manager and/or Social Media Strategist
- Knowledge of social media good practices in terms of formats and tone of voice
- Ability to identify and track relevant community metrics
- Knowledge of metrics, social listening tools and digital reports.
- Experience implementing community manager strategies
- Excellent verbal communication skills.
- Excellent writing skills.
- Strong organisational/QA skills for publishing on high-profile channels
- Strong writing skills for ad-hoc copy requests and copy suggestions (not mandatory)
- Comfortable interacting with clients
- Knows ins and outs of social listening
- Strong attention to detail (extremely important for this role)
- Familiar with scheduling tools, social listening tools (preferably Sprinklr)
- Able to gather strategic insights from listening
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