BigWelt
Location
Bangalore | India
Job description
Job Role Clarity Designation: DIGITAL MARKETING EXECUTIVE Role Definition Marketing executive is one who is responsible for handling social media accounts of the company, maintain regular engagements on social media platforms, running online advertisements for lead generation and ensuring high quality leads are forwarded to the sales department. Responsibility Deliverable Content research for social media platforms & advertisements. Posting content on social media platforms. Running online advertisements for lead generation. Ensuring social media engagement growth and generating high quality leads under the designated advertising budget. Tasks & Activities Content research for social media and advertisements Researching across various platforms for engaging content ideas, posts and videos, reading blogs, going through videos for the same & researching competitive brands advertising and marketing methods for advertising ideas, researching international market leaders for advertising and content ideas. Posting content on social media Spending 3 hours daily on posting engaging content across all social media platforms when the company has its presence & responding to customer queries, comments to drive more engagements and actions. Running online advertisements Running ads within the set advertising budget, managing campaigns, optimizing campaigns for better cost per lead, creating ad copies, creatives & landing pages using easy drag and drop online tools. Ensuring brand growth, quality of leads & cost of leads Constantly tracking month on month brand growth in terms of number of followers, page likes, engagements etc. Cross checking sample lead quality status for each campaign with the sales team to enhance lead quality for higher conversions & coming up with innovative advertising methods for keeping cost per lead in control. Measurement Metrics #Off Page Likes, Page Followers, Video Views, Messages, Comments Etc. #Off Leads Generated Per Month #Cost Per Lead Job Type Full Time Schedule Day Shift Education Any Graduate Experience 2 + years Salary 20k to 25k Name: Date: Signature: Note:
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