Plivo
Location
Bangalore | India
Job description
We are seeking a seasoned Performance Marketing Manager with a deep understanding of the SaaS landscape, particularly within the US market. The ideal candidate will have extensive experience in ABM campaigns, coupled with proficiency in leveraging platforms such as LinkedIn Ads, Google Ads, and other ABM tools. Key Responsibilities: Develop and execute performance marketing strategies tailored to drive user acquisition, engagement, and retention. Oversee and optimize ABM campaigns on a global scale, ensuring alignment with company objectives and target audience segments. Manage and allocate budgets effectively across various marketing channels to maximize ROI. Collaborate closely with the sales and product teams to align marketing efforts with business goals. Analyze campaign performance metrics, identify trends, and provide actionable insights to enhance marketing effectiveness. Stay updated with the latest trends and best practices in performance marketing, SaaS industry, and ABM strategies. Requirements: Bachelor's degree Minimum of 7 years of overall marketing experience with at least 5 years in the SaaS industry. 3+ years of hands-on experience managing marketing initiatives targeting the US market. Proven track record of successfully executing ABM campaigns on a global scale for a minimum of 4 years. Expertise in LinkedIn Ads, Google Ads, and proficiency in other ABM tools. Strong analytical skills with knowledge in GA4 and Lookerstudio. Understanding SEO best practices is a plus.
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