Digital Marketing Manager
Location
Shimla | India
Job description
The ideal candidate will expand the company's brand presence by finding the target audience to distribute marketing content to. You will create and implement the marketing strategy using both offline and online methods to gain new customers. The ideal candidate is both a self-motivated individual and a positive team player.
- Take ownership of digital marketing strategy for Piplsay and run marketing campaigns to drive brand visibility and lead generation
- Setup full-funnel marketing automation and integration with CRM, website, and any other external platforms, as needed
- Create workflows and conduct rigorous A/B testing to improve campaign effectiveness, conversion rates and marketing ROI
- Maintain marketing automation integration with CRM and assist in the integration of additional platforms into the marketing automation software
- Establish processes for end-to-end lead tracking, lead scoring, and contact segmentation
- Collaborate with the product and marketing leaders to plan growth campaigns and execute
- Manage omni channel analytics and harness data to optimize campaigns and make decisions for future growth strategies
- Closely work with the marketing leader develop growth marketing strategy, channel mix, and revenue attribution models
- Stay current on the latest SaaS marketing strategies, and share new growth hack plans with the team
Essential - 3+ years of marketing automation experience with hands-on expertise on digital channels including Website, Email, SEO, SEM, Social
- A proven background in operating CRM and Marketing Automation platforms with a good knowledge of setting up workflows
- Deep understanding of marketing analytics and channel optimization
- Excellent verbal and written communication skills in English
Job Types: Full-time, Regular / Permanent
Salary: 18,000.00 - 25,000.00 per month
Benefits Schedule Supplemental Pay Types Education Experience - Digital marketing: 4 years (Required)
- total work: 4 years (Required)
- PPC Campaign Management: 1 year (Required
Responsibilities - Plan and execute digital marketing campaigns
- Monitor and analyze effectiveness of marketing content
- Develop and manage website content
- Find and target audiences
Qualifications - 1+ year of marketing experience
- Content creation skills
- Excellent communication and organizational skills
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