Digital Marketing Specialist

1. Develop and execute comprehensive digital marketing strategies to drive online traffic to the company website and generate leads.
2. Manage all aspects of digital marketing campaigns, including SEO/SEM, email marketing, social media marketing, content marketing, and display advertising.
3. Conduct keyword research and optimize website content for search engines to improve organic search rankings and increase visibility.
4. Create and manage email marketing campaigns, including campaign planning, content creation, segmentation, and A/B testing.
5. Plan and execute social media marketing campaigns across various platforms (e.g., Facebook, Twitter, LinkedIn, Instagram) to engage audiences and increase followership.
6. Produce high-quality content for digital channels, including blog posts, articles, infographics, videos, and social media posts.
7. Monitor and analyze key performance metrics (e.g., website traffic, conversion rates, email open rates, social media engagement) to evaluate campaign effectiveness and make data-driven decisions.
8. Stay up-to-date with the latest trends and best practices in digital marketing, and recommend new strategies and tactics to optimize performance.
9. Collaborate with internal teams (e.g., marketing, sales, product development) to align digital marketing efforts with overall business objectives.
10. Manage relationships with external vendors, agencies, and freelancers as needed to support digital marketing initiatives.