Zepto
Location
Bangalore | India
Job description
Job Title: Product Marketing Manager – Zepto Ads Location: Bengaluru
About Zepto: At Zepto, we are revolutionizing the way businesses connect with their audiences through cutting-edge advertising solutions. Our platform empowers advertisers with unparalleled insights and tools to launch, manage, and optimize their campaigns for maximum impact. Join us in shaping the future of digital advertising. Position Overview: We are seeking a dynamic Product Marketing Manager to lead the marketing efforts for our advanced ads platform. The ideal candidate will possess a unique blend of business and technical acumen, a big-picture vision, and the drive to make that vision a reality. You will be responsible for defining go-to-market strategies, crafting compelling messaging, and enabling our sales teams to drive product adoption and growth. Key Responsibilities: Market Intelligence: Be the expert on our buyers, understanding their needs, and how they make their buying decisions; be the authority on our competition and how to out-maneuver them. Messaging and Positioning: Develop compelling messaging and positioning that differentiates our ads platform in the market, resonating with target segments. Go-to-Market Strategy: Plan and execute launch strategies for new features and updates, ensuring alignment across all internal and external stakeholders. Sales Enablement: Equip the sales team with necessary tools, materials, and training to sell the ads platform effectively, including pitch decks, case studies, and competitive insights. Content Creation: Collaborate with the content team to create high-quality, educational content tailored to our target audience, including blog posts, whitepapers, webinars, and more. Customer Insights: Gather customer feedback to inform product development and marketing strategies, ensuring our solutions meet market needs and exceed customer expectations. Performance Metrics: Define, track, and analyze key metrics to measure the effectiveness of marketing initiatives, adjusting strategies as needed to achieve business goals. Qualifications: Bachelor's degree in Marketing, Business, or Engineering or a related field; MBA is a plus. 3-5 years of product marketing experience, preferably in the tech or digital advertising industry. Proven track record of developing and executing successful go-to-market strategies. Strong analytical skills and data-driven mindset, with the ability to translate insights into actionable strategies. Excellent communication and presentation skills, with the ability to articulate complex concepts clearly and persuasively. Creative thinker with a passion for digital marketing and a deep understanding of advertising platforms. Ability to work cross-functionally, collaborating with product, sales, and marketing teams to achieve business objectives. Why Join Zepto? Be part of a fast-growing company at the forefront of digital advertising innovation. Work in a dynamic, collaborative environment where your ideas and contributions are valued. Enjoy a competitive compensation package, including comprehensive benefits and opportunities for professional growth.Job tags
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