Digital Marketing Lead

Location

Kochi | India

Job description

We are looking for candidates with 4 +years of experience in Digital marketing.

Responsibilities

● End-to-end campaign management on major paid channels like Google Search, Google Display, YouTube and Meta ads
● Research and execute key aspects of the paid campaign such as audience research, account structure, etc
● Identify trends and insights, and optimize spend and performance based on the insights
● Brainstorm new and creative growth strategies
● Plan, execute, and measure experiments and conversion tests
● Collaborate with internal teams to create landing pages and optimize user experience
● Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
● Instrument conversion points and optimize user funnels
● Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements and skills

● Minimum 4 years of hands-on experience in ROI/performance-driven search engine marketing (SEM), Display, Meta, and other ad platforms strategies and techniques
● Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and convert
● Experience with A/B and multivariate experiments
● Strong analytical skills and data-driven thinking
● Up-to-date with the latest trends and best practices in online marketing and measurement

Job tags

Salary