Model Business Services Pvt Ltd
Location
Faridabad | India
Job description
We are looking for an experienced and highly motivated digital marketing professional, who will help improve our client’s online presence while working closely with client’s management team, marketing vendors, sales teams, and other team members to build and operate an integrated marketing strategy.
Position: Digital Marketing
Reports to: CEO
What you will do:
- Demonstrable experience leading and managing social, email and digital marketing campaigns, including SEO/SEM, Google Ad Words and display advertising
- Plan and execute effective digital marketing strategies and campaigns tailored to company’s goals and needs, through various channels including web, SEO/SEM, PPC, email, social
- Highly creative with expertise in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Measure and report performance of all digital marketing campaigns and assess against goals
- Identify and analyze digital trends and insights, and optimize spend and performance based on that analysis
- Conduct competitor research and share findings with internal leadership to support business development efforts (e.g., market offering build, value proposition messaging)
- Communicate marketing plan to relevant stakeholders and maintain the marketing and communications calendar
- Develop and manage a marketing budget, including expenditures, research and development appropriations, return-on-investment and profit-loss projections
- Experience in optimizing landing pages and ad copy/creative/targeting, including experience with A/B and multivariate experiments
Required Qualifications:
- Hands on digital marketing experience in B2C Healthcare/BPO and Patient/Customer/Member Acquisition
- 8+ years of experience in digital marketing
- 2+ years of digital marketing experience in the DTC Healthcare industry is a must
- 2+ years’ experience in the U.S market
- Experience in optimizing landing pages and ad copy/creative/targeting, including experience with A/B and multivariate experiments
- Solid knowledge of analytic and ad serving tools necessary for campaigns and reporting
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Strong analytical skills and data-driven thinking
- Experience with graphic design and website development is a plus
- Ability to be flexible and to effectively prioritize and execute tasks in a high-pressure and rapidly changing environment
Job tags
Salary
Rs 5 - 25 lakhs p.a.
