Marketing Executive

Location

Pune | India

Job description

Position: Marketing Executive

Location: Pune

Marketing Experience: 6 months - 2 yearÂ

Company Overview:

PadCare is a leading fem-tech platform where we help our clients to achieve sustainable

development goals while ensuring the wellness of female employees. With our patented menstrual hygiene services we are recycling 1 million sanitary napkins and saving 170 MT GHG emissions.

PadCare is serving more than 850+ organizations across India with notable clientele likeÂ

Meta, P&G, Mahindra Group, JSW, Paypal, Piramal, Taj, and ICICI Lombard.

With 65 change-makers, PadCare is revolutionizing the hygiene industry. PadCare is backed by the Government of India and globally recognized by Forbes, Better India, Royal Academy of Engineering, and American Society of Mechanical Engineers (ASME) for its technology.

Position Overview:

We are seeking a creative and results-driven Marketing Executive to join our dynamic team and drive the marketing efforts. In this role, you will be responsible for developing and implementing strategic marketing campaigns, generating leads, and promoting awareness of our products to target audiences.

Key Responsibilities:

• Assist Product Marketing manager in day-to-day marketing activities and initiatives.

• Â Digital Marketing Campaigns:

• Plan and execute digital marketing campaigns across various channels, including email marketing, social media, search engine optimization (SEO), and pay-per-click (PPC) advertising.
• Monitor campaign performance, analyze key metrics, and optimize campaigns to maximize ROI and drive lead generation.

Lead Generation and Nurturing:

• Generate leads through targeted marketing initiatives and inbound marketing strategies.
• Implement lead nurturing campaigns to engage prospects throughout the sales funnel and convert leads into customers.

Event Planning and Participation:

• Plan and coordinate participation in industry events, trade shows, and conferences to promote our brand and engage with potential customers.
• Develop event strategies, coordinate logistics, and manage booth setup and materials.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Previous experience in marketing, preferably in the technology industry or with subscription-based services.
• Strong understanding of marketing principles, strategies, and tactics, with a focus on digital marketing and lead generation.
• Excellent communication and writing skills, with the ability to create compelling marketing content and messaging.
• Proficiency in digital marketing tools and platforms, including email marketing software, social media management tools, and analytics platforms.
• Creative thinker with a strategic mindset and a passion for driving results.

Benefits:

• Opportunities for professional development and career advancement within a growing organization.
• A dynamic and supportive work environment with a focus on innovation and collaboration.

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Salary